About Brita

Transforming ordinary tap water into healthier¹, great-tasting water

A tall glass of water can help you feel better and stay healthier. At Brita, we believe it should taste good, too. That’s why our filters are designed to reduce the common impurity Chlorine, found in tap water. Use Brita® filtered water for cooking, coffee, tea, plants and even for your thirsty pets!

Better for your wallet — and for the environment

Over the course of a year, the average Brita® pitcher filters 240 gallons of water — or about the same as 1800 standard 16.9-ounce plastic bottles. And one filter can replace 300 bottles of water and save over $600 a year². We believe that a few simple steps — like filtering your water and reducing plastic waste — can create a big impact when we all do them together.

Raising awareness bottle by bottle

In 2007, Brita joined forces with Nalgene to create the FilterForGood^® program, which encourages consumers to reduce plastic waste by pledging to refill reusable bottles with filtered water. Along the way, we’ve picked up an amazing and diverse roster of partners such as The Sundance Film Festival, NBC’s The Biggest Loser, and Surfrider. Since we started, consumers from around the world have pledged to save over 260 million plastic bottles — and counting.

Our history

So how did an idea from a small town in Germany become an international success? It all started in 1966, when West German entrepreneur Heinz Hankammer set out to fulfill his vision of optimizing normal tap water. He began production under a pear tree in the family’s garden, affectionately naming the company after his daughter, Brita. More than 45 years later, Brita is now considered a world market leader of home water filtration products.

¹Certified to reduce copper (pitcher only); reduce lead (faucet mount only). Substances reduced may not be in all users’ water.
²Based on annual household consumption, comparing MSRP of Brita^® System & filters, and corresponding volume of bottled water at the average price of 16.9 oz water bottles.