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For one, this program would be HUGE for us because we all have a serious thirst for knowledge. We all want to know what more we can do and how we can do it to live more sustainably both on and off the road. Having the experience and resources of a professional consultation to help us construct a "greener" tour sounds absolutely fabulous!! One step might be converting our diesel van to a more bio-diesel friendly vehicle, or maybe just swapping vehicles with a newer/hybrid type rig. For bands, driving (though we try to stay eco-conscious on the road) is probably the aspect of touring that's the most in-need of a greening program.
Honestly, our fans mobilize US in amazing ways, we've learned a lot on the road about how to live in a more environmentally conscious way. But with the Reverb/Brita Green Grant on our side, we would have a very loud and proud way to show our fans that we care, and to show them what they can do to help. Selling Fruition/Brita brand water bottles amongst other sustainable products, would be one step. Having a microphone and being able to encourage people to reduce/reuse/recycle is VERY handy - and a privilege that we would use wisely.
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