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Sept. 1, 2012
Sugary beverages are the largest source of added sugar in U.S. children's diets, likely contributing to the rise in childhood obesity levels1. Furthermore 85% of school-age children don't drink the recommended amount of water2, but on average they consume six sodas per week3.
This September, during National Childhood Obesity Awareness Month, Brita is introducing the new Brita® Bottle for Kids, and is joining forces with the Alliance for a Healthier Generation, a non-profit founded by the American Heart Association and William J. Clinton Foundation dedicated to reducing the prevalence of childhood obesity, to engage students and families about the health benefits of reducing their sugar intake and drinking more water.
As part of their commitment to creating positive change in the lives of children by encouraging healthy hydration, Brita will donate more than 4,000 Brita Bottles for Kids to schools across the country. The new Brita Bottle for Kids is a 13 oz., squeezable and reusable bottle with a built-in filter that provides an affordable, fun and convenient solution for kids to drink great-tasting water on the go. Available in three designs and a kid-friendly size, the Brita Bottle for Kids is BPA-free and dishwasher safe (top rack).
Parents and kids can find healthy hydration tips and resources at www.brita.com/kids. For more information about the new Brita Bottle for Kids, please visit brita.com or Brita FilterForGood on Facebook.
1Center for Disease Control and Prevention. (2011 June). Reducing Access to Sugar-sweetened Beverages Among Youth. Retrieved July 2, 2012
2Hudson, William (2011, April 18). For children, where's the water? CNN.com. Retrieved January 5, 2012
3Strum R, Powell LM, Chriqui JF, Chaloupka FJ. Soda Taxes, Soft Drink Consumption and Children's Body Mass Index. Health Affairs. 2010;5:1052-1058