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February 1, 2012
Posted by: Edelman
For the fourth year in a row, Brita® FilterForGood® returned to the 2012 Sundance Film Festival to reduce bottled water waste and shed light on how small changes can have a significant impact on the planet. Brita FilterForGood teamed up with the Sundance Institute to eliminate the distribution of 50,000 plastic water bottles at this year’s Festival by providing free reusable Nalgene bottles and Brita filtered water from Brita Hydration Stations. New to Brita’s involvement at the 2012 Sundance Film Festival was the Brita FilterForGood Music Project — a program that connects musicians, fans and backstage crews to make concerts more sustainable by encouraging people to ditch bottled water for reusable bottles filled with Brita filtered water.
As part of the Music Project, Brita unveiled “Music Sustains,” a mini-documentary exploring greening trends within the music industry. Written and directed by Sundance Film Festival filmmaker Destin Cretton, “Music Sustains” features interviews with high-profile artists like Janelle Monáe, O.A.R. and Guster as well as behind-the-scenes footage of the latest greening practices backstage at tours such as Dave Matthews Band Caravan.
We teamed up with actress, musician and EMA Young Hollywood Board Member Malin Åkerman to host an exclusive star-studded “Music Sustains” premiere party at the 2012 Sundance Film Festival. Guests were treated to a film screening, a Q&A panel session with musicians and entertainment industry leaders and special live performances from Guster, DJ Logic and Malin Åkerman’s band, Malin and the Mystikats.
Click here to watch "Music Sustains" now!