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April 26, 2012
Posted by: Edelman
With a hit single called "Work Out," chances are good that J. Cole knows a thing or two about staying hydrated. This Earth Month, the Brita® FilterForGood® Music Project and the Grammy-nominated artist are hitting the road together on Reverb's 10th Campus Consciousness Tour (CCT). CCT educates and mobilizes students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum. Between April 11 and May 3, singer-songwriter Pete Kilpatrick, J. Cole and special guest Big K.R.I.T will perform free concerts for students at campuses all along the East Coast and throughout the Midwest, including University of Massachusetts at Amherst, Ohio State University and University of Illinois at Urbana Champaign.
As a CCT sponsor, the Brita® FilterForGood® Music Project works with fans, artists and backstage crews to make concerts more sustainable. We encourage everyone involved to switch from using plastic bottles to reusable bottles filled with Brita® filtered water. To date, the movement has saved more than 360 million plastic bottles from potentially ending up in landfills.
Concert-goers can stop by the Brita® FilterForGood® Music Project tent to play games, win prizes and do their part to reduce bottled water waste by filling up a reusable Nalgene bottle with free Brita® filtered water. Students can also exchange their used Brita® filters for new ones at the Music Project tent as part of Preserve's Gimme 5 program. Visitors can also learn more about student programs like HydrateU, designed to help colleges and student organizations reduce bottled water waste.