Brita® Filtered Water

About Impurities

Great Taste and Strong Teeth

Brita® water tastes great because Brita® filtration systems reduce chlorine (taste and odor)¹. Brita® filters also keep a healthy level of fluoride, a water additive that promotes strong teeth.²

Health Effects of Lead

Most studies show that exposure to lead-contaminated water alone is not likely to elevate blood lead levels in most adults. But officials say children are particularly susceptible because their growing bodies more readily absorb lead and that lead poisoning can cause learning disabilities, behavioral problems, and, at very high levels, seizures, coma, and even death. For this reason, pregnant women, nursing mothers and children under the age of six should take every precaution to avoid lead exposure.

How Lead Gets in Drinking Water

Lead can enter water after the municipality has treated the water -- as it makes its way to your tap. Lead leaches into your water when water dissolves lead from pipes or soldered joints. Water standing in pipes for long periods of time increases the possibility of leaching. Lead pipes are common in older homes. Also, some plumbing fixtures, even those marketed as “lead-free”, can also contain trace amounts of lead.

Does Your Water Contain Lead?

You cannot see, taste or smell lead in tap water. In fact, the only way to know for sure whether your tap water contains lead is to have it tested.

How to Lower Your Risk of Lead Poisoning

• Call your water provider or health department and find out how to check your drinking water for lead contamination.
• If you think your water could have lead in it, the CDC advises turning on the cold tap for two minutes to “flush” the water system.
• Use only cold water for drinking and cooking because warm or hot tap water can contain much higher levels of lead.
• Do not store foods or liquids in lead crystal or lead glazed pottery.
• Consider using a water filtration system like a Brita® Faucet Filtration System, which has been tested and certified to reduce lead in tap water¹.
• Fix any peeling paint in your home if it was built before 1978. Also clean floors, window frames and sills weekly to remove lead contaminated dust.
• Consult your doctor or pediatrician and have your child tested if you are concerned about lead exposure.

How the Brita® Pitcher Filter works

As you’ll see below, the process may sound complicated, but it’s really quite simple. All it takes to create great-tasting water are three separate filtration processes packed into every Brita® Pitcher filter.

• A sieve and bottom filter mesh screen out larger particulate matter from the water
• Activated carbon granules act like a sponge, sucking up Chlorine (taste and odor)
• An Ion Exchange Resin acts like a magnet to attract and hold the impurities Copper, Mercury, Cadmium and Zinc, at the molecular level

How the Brita® Faucet Filter works

• An added layer around the filter traps large particulate matter from the water
• Activated powdered carbon acts like a sponge, sucking up Chlorine (taste and odor and Benzene)
• A zeolite acts like a magnet attracting Lead

¹Substances reduced may not be in all users’ water.

²Applies to fluoridated municipal tap water.