Brita® Water Filtration Systems

filter recycling
faq: · pitcher faq; · faucet faq; · refrigerator faq; · misc faq
filter installation
replacement parts
warranty info
water resources
about impurities
product registration: · pitchers; · faucet filtration; · refrigerator filters

Recycle Your Brita® Filter

Brita has teamed up with Preserve, a leading maker of 100 percent recycled household consumer goods, to collect and recycle Brita pitcher filters. Preserve’s Gimme 5 Program will transform the plastic from these filters into new Preserve products.

You can participate in two ways starting January 12, 2009:

Recycle Brita® pitcher filters at participating Preserve Gimme 5 locations. Here’s how:

Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
Wrap the filter in a plastic grocery bag, which will be recycled at the Preserve Gimme 5 destination.
Click here to find a drop-off location. Drop the wrapped filter in the Preserve Gimme 5 bin.

If there isn’t a drop-off location nearby, simply mail filters to Preserve:

Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
Wrap the filter in a plastic grocery bag, then pack it in a box. (Boxes and bags will be recycled.) If possible, send multiple filters at a time.
Mail filters via ground shipping to: Preserve Gimme 5, 823 NYS Rte 13, Cortland, NY 13045

A Second Life for Brita® Filters

Preserve will recycle each collected Brita plastic pitcher filter casing into Preserve’s eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards. All Preserve plastic products are also recyclable, giving Brita® filter materials a third life. The filter ingredients—activated carbon for creating great-tasting water and ion exchange resin that reduces mercury, copper, cadmium and zinc that might be found in tap water*—will be regenerated for alternative use or converted into energy. Preserve has calculated that the benefits of keeping Brita filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling through this program. Read the full press release here.

What Does it Mean to "Gimme 5"?

Preserve’s Gimme 5 Program offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic. No. 5 plastic is used in a wide range of products such as food storage containers and yogurt containers, and is a primary material in Brita pitcher filters. However, No. 5 plastic is not accepted for recycling by most municipal collection programs. The Preserve Gimme 5 Program provides consumers a way to return No. 5 plastics for recycling.

Learn More about Preserve® Products

Visit www.preserveproducts.com to find out more about the complete family of Preserve products and the Preserve Gimme 5 Program. As a Brita consumer, you can also take advantage of a special 15% discount on Preserve products when you buy them online at www.preserveproducts.com. Simply enter the code "Brita" at checkout.

*Substances reduced may not be in all users’ water.