Recycle Brita^® filters at participating Preserve Gimme 5 locations. Here’s how:

• Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
• Wrap the filter in a plastic grocery bag, which will be recycled at the Preserve Gimme 5 destination.
• Find a drop-off location on the Preserve website or download the free Preserve Gimme Five app for the iPhone. Drop the wrapped filter in the Preserve Gimme 5 bin.

If there isn’t a drop-off location nearby, simply mail filters to Preserve:

• Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
• Wrap the filter in a plastic grocery bag, then pack it in a box. (Boxes and bags will be recycled.) If possible, send multiple filters at a time.
• Mail filters via ground shipping to: Preserve Gimme 5, 823 NYS Rte 13, Cortland, NY 13045

Preserve will recycle each collected Brita^® plastic filter casing into Preserve’s eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards. All Preserve plastic products are also recyclable, giving Brita^® filter materials a third life. The filter ingredients — activated carbon for creating great-tasting water and ion exchange resin that reduces mercury, copper, cadmium and zinc that might be found in tap water¹ — will be regenerated for alternative use or converted into energy. Preserve has calculated that the benefits of keeping Brita^® filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling through this program. Read the full press release.

¹Substances reduced may not be in all users’ water.

Preserve’s Gimme 5 Program offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic. No. 5 plastic is used in a wide range of products such as food storage containers and yogurt containers, and is a primary material in Brita^® filters. However, No. 5 plastic is not accepted for recycling by most municipal collection programs. The Preserve Gimme 5 Program provides consumers a way to return No. 5 plastics for recycling, including the products of our Gimme 5 partners Tom’s of Maine and Stonyfield Farms.

Visit www.preserveproducts.com to find out more about the complete family of Preserve products and the Preserve Gimme 5 Program. As a Brita^® consumer, you can also take advantage of a special 15% discount on Preserve products when you buy them online at www.preserveproducts.com. Simply enter the code “Brita” at checkout.