- Why Brita®
- Using Your Brita
- Shop Now
- Contact Us
Brita® has teamed up with Preserve, a leading maker of 100 percent recycled household consumer goods, to collect and recycle Brita® filters. Preserve’s Gimme 5 Program will transform the plastic from pitcher and bottle filters into new Preserve products.*
Preserve will recycle each collected Brita® plastic filter casing into Preserve’s eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards. All Preserve plastic products are also recyclable, giving Brita® filter materials a third life. The filter ingredients — activated carbon for creating great-tasting water and ion exchange resin that reduces mercury, copper, cadmium and zinc that might be found in tap water¹ — will be regenerated for alternative use or converted into energy. Preserve has calculated that the benefits of keeping Brita® filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling through this program. Read the full press release.
¹Substances reduced may not be in all users’ water.
Preserve’s Gimme 5 Program offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic. No. 5 plastic is used in a wide range of products such as food storage containers and yogurt containers, and is a primary material in Brita® filters. However, No. 5 plastic is not accepted for recycling by most municipal collection programs. The Preserve Gimme 5 Program provides consumers a way to return No. 5 plastics for recycling, including the products of our Gimme 5 partners Tom’s of Maine and Stonyfield Farms.
Visit www.preserveproducts.com to find out more about the complete family of Preserve products and the Preserve Gimme 5 Program. As a Brita® consumer, you can also take advantage of a special 15% discount on Preserve products when you buy them online at www.preserveproducts.com. Simply enter the code “Brita” at checkout.
*Internal ingredients of those filters will be converted into energy.