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Why Brita®

Solutions for Better Water

Great-tasting water that's better for you, better for the environment*

Great-tasting water makes it easier to get your daily dose

When you drink water regularly, you feel better and more energized1. So shouldn't the water you drink taste as good as it feels?

By reducing the taste and odor of Chlorine, Brita® filters transform tap water into great-tasting drinking water. And the better water tastes, the more you will drink. You don't have to be a connoisseur to taste the difference Brita® makes:

  • Improve coffee, tea, ice cubes and even homemade carbonated water drinks

  • Also great for preparing prepackaged foods, especially infant formula

  • Don't forget your thirsty pets - they'll benefit just as
    much as you!

  •  

  • Use Brita® filtered water in all your favorite recipes like boiling pasta

  • Even treat your plants to Brita® hydration

Learn why the better water tastes, the more you're bound to drink.

What Brita® filtration systems reduce from tap water

The quality of U.S. and Canadian tap water is generally quite good, but chlorine is often added as a disinfectant by certain municipalities, and lead can leach out of household plumbing. Brita® pitcher and faucet water filtration systems reduce the following common impurities, and can even remove 96.6% of pharmaceuticals including Acetaminophen, Carbamazepine, Estradiol, Naproxen and Progesterone3:

Pitchers and Dispensers: Reduce Chlorine (taste and odor), Copper, and Mercury — all of which may be found in tap water.
See our Impurities Reduction chart

Faucet Filtration Systems: Reduce Lead, TTHM, VOCs, lindane (pesticide), 2,4-D, alachlor, atrazine (herbicide), Chlorine (taste and odor) and sediment4
See our Impurities Reduction chart

Brita® Bottles: All Brita® bottles are NSF certified to reduce the taste and odor of Chlorine and particulates.5

How Brita® filters work²

In a Brita® Pitcher filter, activated carbon and ion exchange resin work together to filter out the following impurities, leaving you with healthier6, great-tasting drinking water: The Carbon reduces Chlorine. Ion Exchange Resin reduces metals: Copper, Cadmium, Mercury (health contaminants) & Zinc (metallic taste).

The amazing Brita filter

In a Brita® Faucet filter, there is a two-step process. When you turn on your tap, water first passes through a non-woven screen around the filter to trap sediment. Then, the water then flows through a compressed block of carbon and zeolite, reducing chlorine (for taste and odor) and lead.

Learn more about the ways to instill healthy hydration habits in your children

Faucet filter

Our certifications and seals of approval

Brita's products are certified under the Water Quality Association (WQA) Gold Seal Product
Certification Program. WQA's Gold Seal immediately identifies that Brita's products meet or
exceed industry standards for specified contaminant reduction, structural integrity and material safety.

Tested and Certified

 

1“The Healthy Wonders of Water,“ WebMD
2Certified to reduce Copper (pitcher only); reduce Lead (faucet mount only). Substances reduced may not be in all users' water.
3Based on manufacturer testing for reduction levels of 5 pharmaceuticals. Pharmaceuticals may not be in all users' water.
4Substances reduced may not be in all users' water.
5Certified to reduce Copper (pitcher only); reduce Lead (faucet mount only). Substances reduced may not be in all users' water.
6Applies to fluoridated municipal tap water.

*Compared to tap water.
¹Based on average annual household consumption, comparing MSRP of Brita® System & filters, and corresponding volume of bottled water at the average price of 16.9 oz water bottles.

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Impurities Reduction for Faucet Filtration

Reduces Source of Impurity Why it’s undesirable in tap water
Chlorine Water additive used to control microbes Bad taste and odor
Lead Corrosion of household plumbing systems: erosion of natural deposits Infants and children: Delays in physical or mental development; children could show slight deficits in attention span and learning abilities. Adults: Kidney problems; high blood pressure
Asbestos Decay of asbestos cement in water mains; erosion of natural deposits Increased risk of developing benign intestinal polyps
Turbidity Soil runoff Turbidity is a measure of cloudiness, and is used as an indicator of water quality and filtration effectiveness (i.e., whether disease-causing organisms are present). Higher turbidity levels are often associated with higher levels of disease-causing microorganisms such as viruses, parasites and some bacteria. These organisms can cause symptoms such as nausea, cramps, diarrhea and associated headaches
Benzene Discharge from factories; leaching from gas storage tanks and landfills Anemia; decrease in blood platelets; increased risk of cancer
TTHMs Byproduct of drinking water disinfection Liver, kidney or central nervous system problems; increased risk of cancer

Substances reduced may not be in all users’ water.

Impurities Reduction for Pitcher Filtration

Reduces Source of Impurity Why it’s undesirable in tap water
Chlorine Water additive used to control microbes Bad taste and odor
Copper Corrosion of household plumbing systems: erosion of natural deposits Short term exposure: Gastrointestinal distress. Long term exposure: liver or kidney damage.
Cadmium Corrosion of galvanized pipes: erosion of natural deposits; discharge from metal refineries; runoff from waste batteries and paints. Kidney damage
Mercury Erosion of natural deposits; discharge from refineries and factories; runoff from landfills and croplands. Kidney damage

Substances reduced may not be in all users' water.