Why Brita®
Solutions for Better WaterGreat-tasting water that’s better for you, better for the environment*
*Compared to tap water.
¹Based on average annual household consumption, comparing MSRP of Brita® System & filters, and corresponding volume of bottled water at the average price of 16.9 oz water bottles.
Great-tasting water makes it easier to get your daily dose
When you drink water regularly, you feel better and more energized¹. So shouldn’t the water you drink taste as good as it feels?
That’s where Brita® comes in. It transforms tap water into healthier², great-tasting drinking water. And the better water tastes, the more you will drink. You don’t have to be a connoisseur to taste the difference Brita® makes:
- Improves a cup of coffee, tea, ice cubes, frozen juices and powdered drinks
- Great for preparing cooked foods and mixing infant formula
Learn why the better water tastes, the more you’re bound to drink.
¹“The Healthy Wonders of Water,“ WebMD²Certified to reduce Copper (pitcher only); reduce Lead (faucet mount only). Substances reduced may not be in all users’ water.
What Brita® filtration systems reduce from tap water
The quality of U.S. and Canadian tap water is generally quite good. However, some municipalities introduce chlorine as a disinfectant and lead can leach out of household plumbing. Brita® water filtration systems reduce several common impurities:
Pitchers and Dispensers: Reduce Chlorine (taste and odor), Copper, and Mercury — all of which may be found in tap water.
See our Impurities Reduction chart
Faucet Filtration Systems: Reduce Lead, TTHM, VOCs, lindane (pesticide), 2,4-D, alachlor, atrazine (herbicide), Chlorine (taste and odor) and sediment¹
See our Impurities Reduction chart
Brita® Bottles: All Brita® bottles are NSF certified to reduce the taste and odor of Chlorine and particulates.¹
How Brita® filters work
Great-tasting Brita® water begins with our filters. The Brita® filter’s activated carbon and ion exchange resin work together to filter your water so you are left with healthier², great-tasting drinking water.
For Brita Faucet Filters, the process is just as simple. When you turn on your faucet, water first passes through stage 1: A non-woven screen around the filter to trap sediment. Then the water flows through stage 2: A compressed block of carbon and zeolite, reducing Chlorine (taste and odor) and Lead.
Learn more about the ways to instill healthy hydration habits in your children
Our certifications and seals of approval
Brita®’s products are certified under the Water Quality Association (WQA) Gold Seal Product Certification Program. WQA’s Gold Seal immediately identifies that Brita®’s products meet or exceed industry standards for specified contaminant reduction, structural integrity and material safety.
²Certified to reduce Copper (pitcher only); reduce Lead (faucet mount only). Substances reduced may not be in all users’ water.
³Applies to fluoridated municipal tap water.
Brita® is better for the environment, and your wallet
Brita® is not only great for people — it does nice things for the planet, too. One Brita® filter can replace as many as 300 plastic water bottles.¹
What’s more, you can enjoy great-tasting water that is more economical than bottled water. You could save hundreds of dollars every year with Brita® pitchers, bottles and faucet filtration systems².
Discover how you can make a positive impact on the environment
¹Standard 16.9-oz. bottles.²Based on annual household consumption, comparing MSRP of Brita® System & filters, and corresponding volume of bottled water at the average price of 16.9 oz water bottles.
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