New Brita Stream Fills quickly. Pours immediately. Now you can have great filtered
water when you want it.
New Brita Longlast Lasts 3x longer*, and filters lead. Fits all Brita® Pitchers except for Brita® Stream™
Pitcher and Brita® Infinity Pitcher, and lasts
up to six months between replacements.
* Vs 40 gallon filters
Certified by WQA. Substances reduced may not be in all users' water
Based on 120 gallon filter life and average family usage of 11 glasses per day

He’ll break down. Everyone else is stronger. He doesn’t fit the traditional mold.

When you filter out the bad, you’re left with the good.
Introducing The New

Brita Rewards

Earn rewards for every Brita® purchase. Redeem points for coupons, Brita® gear, sweepstakes entries and more.*


Instant Remind & Replace

Reminders When You Need Them

Reminders in your inbox. Filters in your cabinet ready to's no coincidence. It's how we keep water tasting great.

Savings & Free Shipping

Never run out of replacement filters again. Sign up for automatic delivery and save.

Get Started

Find Your MVP

(Most Valuable Pitcher)

Take a Closer Look
at a Game-Changing Filter

You'll Save With Every Sip.

  • Annual cost for a Brita®
  • vs. bottled water**
  • pitcher bottle faucet


1 Pitcher $27.001

12 Replacement
Filters $5.22 per


1 Bottle $11.211

4 Replacement
Filters $3.35 per


Faucet $28.331

5 Replacement
Filters $13.63 per


$0.29 per bottle1

3,566 bottles per year2


$0.29 per bottle1

1,382 bottles per year2

*The Brita® Rewards Loyalty Program starts 10/6/16 at 12:00 PM PT and ends 6/30/17 at 11:59:59 PM PT. Open only to legal residents of the 50 US/DC who are 18 years of age or older and who have a My Brita account. Click here for full terms and conditions. Void where prohibited. Sponsor: The Clorox Services Company, 1221 Broadway, Oakland, CA 94612. Sponsor reserves the right to change or discontinue this program at any time. New rewards and activities will launch on 7/6/2017 at 12:00 pm PT. You may continue redeeming current rewards until 7/6/17 at 11:59 am PT.