19:I[341669,["/_next/static/immutable/chunks/363el3wia0rfg.js","/_next/static/immutable/chunks/2-v5xvi9cgnb9.js","/_next/static/immutable/chunks/3gtuvcvkz_dky.js","/_next/static/immutable/chunks/0xsqal4djolsy.js","/_next/static/immutable/chunks/0gb-zfwnviy4b.js","/_next/static/immutable/chunks/2jpfeb112dtqq.js","/_next/static/immutable/chunks/1g3y1hu7waysu.js","/_next/static/immutable/chunks/3jhssz67sa177.js"],"EyebrowCarousel"] 1a:I[742584,["/_next/static/immutable/chunks/363el3wia0rfg.js","/_next/static/immutable/chunks/2-v5xvi9cgnb9.js","/_next/static/immutable/chunks/3gtuvcvkz_dky.js","/_next/static/immutable/chunks/0xsqal4djolsy.js","/_next/static/immutable/chunks/0gb-zfwnviy4b.js","/_next/static/immutable/chunks/2jpfeb112dtqq.js","/_next/static/immutable/chunks/1g3y1hu7waysu.js","/_next/static/immutable/chunks/3jhssz67sa177.js"],"MobileNav"] 1b:Tf26,Did you know that 2,000 plastic water bottles are used every second, or that a dump truck’s worth of plastic goes into our oceans every minute?* Incredibly, current projections show that there will be more plastic than fish in our oceans by the year 2050.† Fortunately there’s something we can do to help, by committing to reduce, reuse and recycle. And we can support companies and products committed to reducing plastic waste. Here are a few ways to chip in. ## REDUCE: Cutting plastic waste. The world’s current recycling efforts are not nearly effective enough to offset the global demand for plastic products. One of notable culprit is the proliferation of disposable plastic water bottles. Of course, there are more environmentally friendly alternatives to consider when hydrating. [Brita™](https://brita.com) Water Filters can help cut down on plastic waste. With a diverse collection of [filter pitchers](/water-pitchers/) and [reusable water bottles](/water-bottles/), you can get great-tasting water without having to buy disposable water bottles. You can reduce up to 900 plastic bottles with just one [Brita Elite™ filter](/products/elite-replacement-filters/).‡ Brita also offers [faucet filtration systems](/faucet-systems/) that filter impurities right at your tap. Click [here](/landing/whats-in-your-tap-water/) to learn more about what Brita filters! ## REUSE: Repurposing plastic products. There are many ways to reuse and repurpose plastic products that would otherwise be thrown away. For starters, it’s easy to reuse plastic shopping bags as trashcan liners. You can also tap into your crafty side and transform milk jugs into mini herb gardens, piggy banks, even DIY bird filters. By repurposing these products into reusable items, we can reduce the amount of plastic waste that goes into the environment. Even old plastic Brita® pitchers, dispensers, and bottles can be transformed once they’ve been retired. Locate a recycling facility or drop-off center in your area that processes mixed rigid plastics. ## RECYCLE: The importance of recycling. Compared to compostable food materials, plastic products can take hundreds of years to break down. In fact, plastic water bottles take 450 years to decompose.§ So although recycling is a great habit to make, it is best to reduce or reuse rather than rely on recycling alone. [Pacific Institute](https://iopscience.iop.org/article/10.1088/1748-9326/4/1/014009) estimates that between 32 and 54 million barrels of oil are needed to meet the annual demand for bottled water products alone, and that’s just in the United States. The resulting greenhouse gas emissions are equivalent to over a million cars on the road. On top of that, plastic that accumulates in sea water, for example, can transfer contaminants to seabirds, fish, plants and other animals. Before you toss your empty plastic bottles and containers, check if they are recyclable and be sure to place in a recycling bin to do your part to reduce waste. ## Start making a difference. Here are just a few ways you can start making an impact today: - Cut down on the single-use plastic products you use - Travel with a reusable water bottle when you’re on the go - Carry reusable shopping totes to avoid disposable plastic bags - Avoid using non-recyclable materials, like Styrofoam - If you do use plastic products, recycle appropriately [Watch our Sustainability video](https://www.youtube.com/watch?v=OHlx9rknK-s)

*Estimation from World Economic Forum “The New Plastics Economy,” based on current weight of global plastics in oceans.

†Estimation from World Economic Forum “The New Plastics Economy,” based on current weight of global plastic waste in oceans and expected trends.

‡Standard 16.9 oz. bottles.

§Source: NOAA Woods Hole Sea Grant Marine Debris Poster. 1c:Te6e,Bottled. Filtered. Straight from the tap. There’s never been such a wide range of options for your drinking water. Then there are the bottled water varieties, including spring, distilled and purified. So which is best for you? Let’s dive into the drinking water debate for some answers. ## What is filtered water? Water can be filtered by using a physical barrier, biological process, or chemical process intended to remove or lower the amount of impurities present. Each process is effective in removing certain types of impurities that otherwise effect taste and drinkability. The most popular method for filtering household water is known as activated carbon filtering, which involves pushing water through a physical and chemical carbon barrier which acts like a magnet trapping impurities into the carbon. It’s the foundational process used by all Brita™ pitchers, bottles and dispensers. Learn about the [common impurities](/landing/whats-in-your-tap-water/) Brita can help filter out of your tap water. ## What are the benefits of filtered water? - __Health:__ Many filters remove or reduce health contaminants that can be found in tap water which may include lead, copper, mercury and more. Check the packaging or contaminant chart to see whether the filter is focused on [contaminant reduction](/why-brita/better-water/) vs. taste only. - __Taste:__ Common impurities such as chlorine and zinc can make water bitter and unpleasant to drink. Activated carbon filters can make your water taste great, and even improve coffee and tea. - __Sustainability:__ People in the U.S. use 2,000 disposable water bottles every second, and that’s a lot of single-use plastic waste. In one year, you can prevent generating up to 1,800 water bottles* of single-use plastic waste with just 2 [Brita Elite™ Filters](/products/elite-replacement-filters/).* - __Value:__ You’ll see significant cost savings when you ditch bottled water for filtered. In fact, switching to [Brita Elite™](/products/elite-replacement-filters/) filtered water can help you save $240 a year.† ## Where does bottled water come from? Bottle labels can be confusing, even misleading, making it difficult for consumers to know how water is sourced, treated or handled. The truth is, bottled water can be processed, treated, packaged and distributed in a variety of ways depending on manufacturer. And while we spend $13 billion annually on bottled water, some of it is simply processed tap water.‡ ## Bottled water and the environment Every minute, a dump truck’s worth of plastic ends up in the world’s oceans, according to an estimate from World Economic Forum in “The New Plastics Economy.” Plastic water bottles take 450 years to decompose, which can result in harmful chemicals leaching into the ground and our water sources.§ ## Filter water vs. bottled water Although both filtered water and bottled water can provide healthier, better-tasting water, the cost-effectiveness and smaller environmental impact of filtered water beats out bottled water at every turn. And when you consider the convenience and accessibility of home-filtered tap water, it’s difficult to justify paying for single-use plastic water bottles. To learn more about how filtered water can improve your life, visit our [Why Brita](/why-brita/better-water/)™ page. *Standard 16.9 oz. bottles. †Versus 16.9 oz. bottled water. Savings assuming pre-purchase of Brita™ system. ‡Estimated Wholesale Dollars. Beverage Marketing Group, July 2017. §Source: NOAA Woods Hole Sea Grant Marine Debris Poster. ** Mason, Sherri A. et al. Synthetic Polymer Contamination in Bottled Water. Front Chem. 2018; 6: 407.1d:T7ff,You already know that Brita transforms [what’s in your tap](/landing/whats-in-your-tap-water/) into great-tasting drinking water, but we thought you’d like some insight into how it all happens. Here’s how our different filter systems work to reduce common impurities in your drinking water. ## Brita™ Original Filters The white Original Filters for Brita™ Pitchers and Dispensers incorporate multiple processes to filter water. First, water flows through a built-in mesh screen that prevents black flecks. Secondly, activated carbon granules act like a sponge to reduce mercury and chlorine taste and odor. Also, Ion Exchange Resin captures copper, zinc and cadmium.* ## Elite Filters Our Elite Filters fit in Brita™ Dispensers and all Brita™ Pitchers. These longer-lasting blue filters feature a patented pleated media and proprietary active filtering agents to reduce the contaminants lead, asbestos, and cadmium for up to 120 gallons.† ## Bottle Filters Our Bottle Filters are designed exclusively for use in Brita™ Bottles to filter water as you drink. They utilize a carbon block form to reduce chlorine taste and odor and particulates as water passes through for better-tasting water on the go.† ## Faucet Filters Our Brita™ Faucet Filters use the pressure in your tap to force water through nonwoven material and a tightly bound carbon block. As water passes through the filter, the nonwoven element reduces sediment, while the carbon block traps smaller contaminants.* Brita™ faucet filters reduce lead, chlorine, asbestos, benzene, particulates and other contaminants. See [this chart](/why-brita/better-water/) for a complete list of what Brita reduces or removes from tap water. Be sure to keep your filters in peak form Keep in mind that Brita™ filters work by trapping and holding contaminants,* so it’s important to replace them regularly to maintain optimum performance. *Certified by WQA. Substances reduced may not be in all users’ water. †Substances reduced may not be in all users’ water.1e:T5d5,Brita has the certified performance you can trust. The Brita Elite™ filter is NSF certified against NSF/ANSI Standard 53 for lead reduction§. We are partnering directly with over 300 US cities like Denver, CO; Boston, MA; and Detroit, MI, to provide residents with the water filtration they need. You can purchase Brita Elite™ filters now through [Amazon](https://www.amazon.com/Brita-Longlast-Replacement-Filters-Dispensers/dp/B01N30IDMJ/ref=sxin_16_pa_sp_search_thematic_sspa?content-id=amzn1.sym.140400a7-1208-46ad-8d2a-eb6e8eac81b5%3Aamzn1.sym.140400a7-1208-46ad-8d2a-eb6e8eac81b5&cv_ct_cx=brita+elite+filter&dib=eyJ2IjoiMSJ9.pNHWjx9hSLGah-tTL8FpG8JU-Cbm0AjUB868S74avazIxKydd2CrID_uLolH1gd8Dp8Bb3aMoo8CHH5aypNQPg.eodqMAgSW-DiiZKEGnX_ermJnCmkcrfIxt3ORWmOumU&dib_tag=se&keywords=brita+elite+filter&pd_rd_i=B01N30IDMJ&pd_rd_r=a0eb4d38-a49c-41ab-8081-bd1cab7814f5&pd_rd_w=tZW1U&pd_rd_wg=BocOB&pf_rd_p=140400a7-1208-46ad-8d2a-eb6e8eac81b5&pf_rd_r=MHJWT3XFZ98EXVTDKJ6Q&qid=1726517033&s=home-garden&sbo=RZvfv%2F%2FHxDF%2BO5021pAnSA%3D%3D&sr=1-1-6024b2a3-78e4-4fed-8fed-e1613be3bcce-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9zZWFyY2hfdGhlbWF0aWM&psc=1), [Walmart](https://www.walmart.com/ip/Brita-Elite-Replacement-Water-Filter-for-Pitchers-and-Dispensers-2-Pack/128876038?classType=REGULAR&athbdg=L1200&from=/search), [Target](https://www.target.com/p/brita-longlast-replacement-filters-for-pitcher-and-dispensers/-/A-51847357#lnk=sametab) or a retailer near you to start filtering your water at home.1f:T169b,Water is essential for the cells and organs in our bodies to function, allowing us to engage in complex activities such as playing sports and even processes we don’t think about such as breathing. When humans drink enough water we feel good-our muscles cramp up less when we exercise, our brains perform faster cognitive calculations, and we digest our food more efficiently and effectively. The human body is, after all, comprised of [60% water](https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256?pg=2/), so water is clearly critical to a healthy and productive lifestyle. But what happens when humans do not drink enough water? How does a deficit in water intake affect our bodily functions, behaviors and health? ## What Is Dehydration? Dehydration happens when our bodies are not consuming enough water or fluids to account for the water lost.* Although our bodies process and lose water at a baseline rate that generally aligns with our metabolism, we can lose fluids at higher rates when we are sick, exercising, sweating heavily or suffering from other conditions that result in the loss of excess amounts of water. ## What Causes Dehydration? According to the [Mayo Clinic](https://www.mayoclinic.org/diseases-conditions/dehydration/symptoms-causes/syc-20354086), there are a variety of ways our bodies can lose excess amounts of fluids: - __Exercising and Sweating:__ People often become thirsty engaging in sports, which is the body’s way of saying it needs more water to hydrate the muscles and cells. Hot weather and humidity also cause the body to sweat thus losing fluids through our pores. - __Vomiting or Diarrhea:__ The body loses significant amounts of fluids and electrolytes when we vomit or have diarrhea. - __Fever:__ When you have a fever your overall body temperature increases, thus putting strain on your internal organs and tissues to work harder. As a result, fevers are known to cause dehydration by requiring the body to process water at a higher rate than normal. - __Increased Urination:__ Conditions such as diabetes, other illnesses, and even some medications can cause increased urination, resulting in the loss of fluids at a higher rate than normal. - __Drinking Alcohol:__ When you drink alcohol you also increase the rate at which the body urinates. If you don’t replace the fluids you’ve lost, then even a couple of drinks may lead to dehydration. ## What Are the Symptoms of Dehydration? People at any age can become dehydrated, and since younger children and infants might not be able to vocalize or recognize when they are thirsty, it is important to take note of the various symptoms attributed with dehydration. When humans feel thirsty they are already dehydrated, so the ability to recognize other associated symptoms might help you rehydrate sooner.* *Signs of Dehydration in Adults:* - Muscle fatigue - Reduced cognitive processing - Dizziness - Confused or dazed states of awareness - Thirst - Infrequent urination and dark colored urine - Dry mouth *Signs of Dehydration in Children and Infants:* - Easily irritable - The top of the skull has a sunken soft spot - Tearless crying - Dry tongue and dry mouth - Sunken cheeks and eyes - Infrequent urination (no wet diapers for three hours) ## How to Treat Dehydration Individuals who experience mild dehydration can be treated simply by consuming enough fluids to replace the amount being lost by the body. Read below tips on how to stay hydrated. Note: Severe dehydration calls for immediate medical treatment due to the extreme low levels of water and oxygen in the bloodstream, and you should consult medical personnel to act quickly to avoid damage to tissues or vital organs.* ## How to Avoid Dehydration Since the body is already dehydrated when it is thirsty, it is important to remember to be drinking water throughout the day even when we do not think we need it. Here are some tips to keep optimal hydration: - Aim to drink 64 oz. of water a day on days without heavy exercise or sun/heat exposure. According to [Harvard Medical School](https://www.health.harvard.edu/staying-healthy/how-much-water-should-you-drink), most healthy people should drink between four to six cups of water daily, however, this amount may vary based on the individual. - Drink from a refillable and reusable water bottle so you can keep track of the amount you are drinking when at work, traveling, or even at home. Brita® offers a variety of reusable [filter water bottles](/water-bottles/) that are not only designed to help you hydrate throughout your busy day, but also filter out the impurities found in household tap water. - When water tastes good you’ll drink more of it. Check out these fun [recipes](/why-brita/better-health/taste-the-difference-every-day/) to enhance the taste of your water. - Eat your water! Apples, cantaloupe, watermelon, cherry tomatoes, oranges, celery and carrots all help you stay hydrated. - Don’t overdo it! Although unusual, it is possible to become ill by drinking too much water or other fluids. - Start each day with a glass of water (no ice). Drink it before you have coffee, tea or juice. It will help replace fluids lost overnight and get your hydration efforts off to a good start. - Establish regular water breaks during your work day (e.g., before or after each meeting). - Cook with high-quality sea salt. Unrefined sea salt is rich in trace minerals which aid cell health and hydration. - Stay hydrated while traveling by drinking plenty of water the morning of your trip before you get on a plane, and avoid or minimize caffeine, sugar and alcohol drinks while in the air. Source: https://www.mayoclinic.org/diseases-conditions/dehydration/symptoms-causes/syc-2035408620:T739,## We all say we care about the planet... But the truth is, we care—until we’re thirsty. Single-use plastic bottles are destroying our planet. With Brita, you can enjoy great-tasting water without the waste. [STEP UP TO GREAT TASTE, WITHOUT THE WASTE](https://www.youtube.com/watch?v=CKUJtT9PDbs&feature=youtu.be) ## Better Water, for People and the Planet Sadly, the US uses a staggering 2,000 disposable bottles per second, and the majority of that plastic waste ends up in our landfills and in our oceans. On top of that, production and distribution of bottled water creates 20 times more CO2 than Brita. As the #1 brand in water filtration, we believe everyone deserves cleaner, great-tasting water, but we shouldn’t have to trash the planet to get it. Last year alone, Brita™ customers [filtered enough water](/water-pitchers/) to replace over 10.5 billion plastic water bottles. In fact, just two Brita Elite™ filters replace up to 1,800 of them per year. It’s just one of the many ways we make it easy to generate less plastic waste, and kick the disposable bottle habit for good. __See Our Products__ Explore our pitchers, dispensers and [bottles](/water-bottles/), and start living the Filtered Life. [Shop Now](/water-pitchers/) __Why Brita™?__ See why Brita™ filtered water is better for you, your wallet, and the planet. [Learn More ](/why-brita/better-water/) 1. According to IBWA single use plastic water bottle recycling rates, over 60% of plastic bottles end up in landfills and oceans. 2. Based on IRI sales data 3. Based on 2018 shipment volume of all Brita Systems and Filters. Compared to 16.9oz bottles. 4. Vs. tap 5. Standard 16.9 ounce bottles 6. See certifications 7. No bottles to throw away 8. One Brita™ Original (Standard) Filter can replace up to 300 standard 16.9 ounce water bottles. 21:T7b8,## Community-first solutions for safer drinking water In response to elevated lead levels in drinking water, Pittsburgh Water launched its Community Lead Response program, a citywide initiative focused on replacing lead service lines (LSLs), distributing certified water filters, and engaging residents every step of the way. With a goal to eliminate all residential LSLs by 2027, the program is a model for how utilities can act quickly and equitably to protect public health. ## Immediate protection through filter distribution To reduce lead exposure while replacements are underway, Pittsburgh Water provides NSF-certified water filter pitchers and replacement cartridges to residents at no cost. Filters are distributed when a lead line is disturbed and maintained for six months after replacement. Residents can easily request a kit online, by phone, or by email, ensuring access is simple and barrier-free. ## Transparency, education, and trust Pittsburgh Water keeps residents informed through a public-facing interactive map, free water testing kits, and community meetings. Educational materials help residents understand the risks of lead exposure and the steps being taken to address it. This commitment to transparency has helped build trust and encourage participation across the city. ## By the numbers^¹^ - Population served: Over 500,000 residents - Lead service lines identified: ~17,000 - Replacements completed (as of June 2025): 13,000+ public and 9,600+ private lines - Investment: Nearly $300 million in lead mitigation since 2016 ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](https://www.brita.com/landing/municipal-clean-water-initiative/) Learn more about Pittsburgh’s Lead Line Replacement Program [Visit Site](https://www.pgh2o.com/projects-maintenance/lead-line-replacement-programs) **References** >¹ [https://www.pgh2o.com/](https://www.pgh2o.com/)22:T752,## A proactive approach to protecting public health As part of its commitment to the [EPA’s Lead and Copper Rule Improvements (LCRI)](https://www.epa.gov/ground-water-and-drinking-water/lead-and-copper-rule-improvements), West Virginia American Water is replacing lead service lines across the state, including more than 86,000 unknown lines in the Kanawha Valley Regional Water System, which serves Charleston and surrounding areas. To protect residents during this process, the utility distributed water pitchers and a 6-month supply of filters to all customers with identified lead service lines, with a special focus on schools and licensed childcare centers. ## Smart systems and strong communication To manage the program, West Virginia American Water used a work and asset management system that tracks filter distribution, identifies multi-unit properties, and aligns with service line replacement timelines. Alongside this, the utility launched a robust education campaign to inform residents about lead exposure risks, how to use their filters, and when their service lines would be replaced—using flyers, online resources, and community outreach. ## Looking ahead Lead and galvanized service line replacements will continue through 2026, with a goal to replace 10% of remaining lines annually starting in 2027, and full replacement by 2037. By combining thoughtful planning, clear communication, and a commitment to equity, Charleston is setting a strong example for how to protect communities during infrastructure upgrades. ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](/landing/municipal-clean-water-initiative/) Learn more about West Virginia American Water’s Lead Reduction Program. [Visit Site](https://amwater.com/wvaw/water-quality/Lead-And-Drinking-Water/) 23:T87b,## Proactive filter distribution during water infrastructure upgrades In the small town of Coalton, West Virginia—population 184—residents are receiving extra protection during a major water infrastructure upgrade. As the town replaces potable water lines and updates its treatment plant, TruePani, in partnership with the West Virginia Department of Health, is distributing pitcher filters with six-month lead-removal cartridges to households where service line disturbances may temporarily increase lead levels. This initiative is part of a statewide effort supporting 175 eligible water systems, and includes not only filter distribution, but also software, technical assistance, communication support, and sampling. In Coalton, 106 households have received filters, with the option to request additional cartridges to maintain continuous coverage. ## Innovative delivery and communication for rural needs Coalton’s rural setting presented unique challenges. Many residents rely on PO boxes and lack traditional street addresses, making direct delivery difficult. Instead of letting logistics slow progress, the team partnered with Mayor Jim Rossi to create a central pickup location at his home—ensuring every resident could access their filter easily. Communication was also tailored to the community’s needs. With limited broadband access and an older population, digital outreach wasn’t enough. TruePani used flyers, stickers with the town’s logo, and clear messaging about the free filters to build trust and awareness. These efforts helped residents understand the importance of the project and feel confident in the support they were receiving. ## Looking ahead The Coalton project runs from November 2023 through September 2025, with the potential for renewal. It’s a powerful example of how proactive planning, creative problem-solving, and community-centered communication can ensure safe drinking water—even in the most rural settings. ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](https://www.brita.com/landing/municipal-clean-water-initiative/) 24:T98e,## Detect. Correct. Protect. In summer 2024, the Metropolitan Utilities District (M.U.D.) launched a proactive initiative to replace all lead service lines in Omaha, Nebraska by 2034^¹^. Serving a population of over 600,000, M.U.D. is prioritizing neighborhoods with high concentrations of children, aligning with the EPA’s Lead and Copper Rule Improvements (LCRI). With more than 14,000 lead or unknown service lines in its inventory, M.U.D. created a streamlined, three-step approach to engage residents and reduce lead exposure: - Detect: Residents use M.U.D.’s interactive tool to check their service line material and eligibility. - Correct: M.U.D. replaces lead service lines at no cost to the resident. - Protect: Households receive a pitcher filter certified to reduce lead to use until their line is replaced—and again after replacement. ## Empowering Residents Through Simplicity and Education M.U.D. makes it easy for residents to participate. Customers can check their service line status by entering their address online, track progress via a [Lead Replacement Projects map](https://experience.arcgis.com/experience/0b2b8f5ae71b41e2b483db56eb4ad486), and receive updates through mailed letters, videos, and a dedicated website. Once identified, M.U.D. provides free water testing, followed by pitcher filter distribution. The utility’s focus on strategic replacement—prioritizing vulnerable communities and working in blocks—helps reduce long-term exposure risks. By speaking in familiar terms and using clear messaging like “Detect, Correct, Protect,” M.U.D. builds trust and encourages public buy-in for this capital-intensive program. ## Looking Ahead M.U.D. replaced over 250 lead service lines by the end of 2024, with a goal of 650 replacements in 2025, and 1,400 annually through 2034. The District also maintains stable, non-corrosive water and conducts monthly testing to ensure lead is not detected in its source, finished, or distributed water. ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](https://www.brita.com/landing/municipal-clean-water-initiative/) Learn more about Omaha’s Lead Reduction Program [Visit Site](https://www.mudomaha.com/m-u-d-lsl-replacement-program/) **References** > ¹ [https://www.mudomaha.com/m-u-d-lsl-replacement-program/](https://www.mudomaha.com/m-u-d-lsl-replacement-program/)25:Tdc5,## Challenge As in many water systems in the US, the water leaving [Denver Water](https://www.denverwater.org/your-water/water-quality/lead) facilities is [lead-free](https://www.denverwater.org/your-water/water-quality/lead/what-is-lead-reduction-program).¹ However, lead can enter drinking water as it moves through lead-containing plumbing fixtures and lead service lines. Denver Water estimated that up to 27% of the service lines throughout the service area were made of lead. Rather than add orthophosphate (a corrosion inhibitor) as initially directed by the Colorado Department of Public Health and the Environment, Denver Water worked with state and federal agencies to develop a comprehensive [lead reduction program](https://www.epa.gov/sites/default/files/2019-11/documents/news_release_lead_reduction_program_plan_submitted.pdf).² Denver Water’s LSL replacement program launched in January 2020. This program identified the need for the removal of up to 84,000 lead service lines. For the LSL replacement program, they required a point-of-use (POU) filtration solution to provide safer drinking water to residents who are suspected of having an LSL — and they needed it to be quick, easy and sustainable. That’s where Brita™ came in. ## Solution [Denver Water](https://www.denverwater.org/tap/you-received-water-filter-denver-water-now-what) provides a Brita™ pitcher and Brita™ Elite filter to every location suspected of having an LSL, along with a new filter every six months until six months after the service line is replaced. The Brita™ Elite Filter is certified to meet NSF/ANSI Standard 53 for lead reduction,³ while maintaining recommended fluoride levels.⁴ It’s also the only lead-reducing pour-through filter that lasts 6 months.⁵ This dramatically simplifies logistics for distribution and tracking to Denver Water residents while also lowering EPA's LCRR 6 month compliance risk, making it the perfect option for their community. ## Results With an agile supply network, Brita™ in partnership with 120Water™ was able to distribute over 100,000 Brita™ pitchers with Elite filters to Denver residents in the first 9 months of the program. [Research](https://www.denverwater.org/your-water/water-quality/lead/dashboard)⁷ showed a filter adoption rate of 83% in 2022. “Access to clean water is a fundamental human right,” Brita’s Director of Marketing, Lauren Kahn said. “We are pleased to partner with Denver Water to successfully deliver safer drinking water as they wait on the long-term infrastructure fixes many of our communities so desperately need.” ## Continue Reading See how Brita™ can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](/landing/municipal-clean-water-initiative/) Learn more about Denver Water's Lead Reduction Program [Visit Site](https://www.denverwater.org/your-water/water-quality/lead) ## References ¹ https://www.denverwater.org/your-water/water-quality/lead/what-is-lead-reduction-program ² https://www.epa.gov/sites/default/files/2019-11/documents/news_release_lead_reduction_program_plan_submitted.pdf ³ See certifications. Substances reduced may not be in all users’ water. ⁴ Applies to fluoridated municipal tap water ⁵ Based on 120 gallon filter life and average family use of 11 glasses per day. ⁶ One Brita™ Elite Filter can replace up to 900 16.9 oz single-use water bottles. ⁷ https://www.denverwater.org/your-water/water-quality/lead/dashboard26:T6c0,Staying hydrated is a critical part of health and wellness. So, how can you make sure you drink enough water? Make it delicious—and filtered. And, we’ve got the recipes sure to get you drinking more filtered water every day. Check out these fun, flavorful options and drink up: ## Flavored and infused water ideas [Learn how](/why-brita/better-health/fruit-infused-water-recipes/) to punch up the flavor of filtered water by adding tasty additions whenever you pull out the pitcher. ## Benefits of lemon water What do you do when life gives you lemons? You make lemon water. Read all about the lemon water craze and how to make your own. Water is a key ingredient in a lot of beverages—and more. Here are some additional tips for getting your fill of great-tasting filtered water: ## In the kitchen - Fill up your ice cube trays for filtered cubes ready to pop into your favorite cold drinks. - Use great-tasting filtered water for all your cooking needs. - Make your sparkling water really sparkle, or brew the best pot of coffee or tea ever. ## For your loved ones Make infant formula with filtered water, and encourage the kids to stay hydrated during sports with cool reusable bottles full of the good stuff. ## Around your home Add cleaner* water to pets’ bowls for more wags and purrs. You can also use filtered water whenever it's time to hydrate your houseplants. ## For you Use filtered water as a great base ingredient in whatever you’re craving—fruit smoothies, infused or flavored water and much more. So, get creative and try a few of these tips and tricks to make sure everyone in the house stays hydrated and healthy. When water tastes great, you’ll drink more, and more… *vs tap water27:T980,Want to drink more water? Make hydrating fun by adding new and unexpected flavors to plain filtered water. To add tasty touches, infuse it with fruits, vegetables, herbs or spices. Check out these recipe ideas to get you started: ## Fruit Infusions Make a veritable fruit salad in your favorite pitcher or punch bowl by tossing in some naturally sweet treats. Then, fill ‘er up with filtered Brita™ water and let the magic begin. Keep the infused water at room temperature for 1–2 hours or in the refrigerator for 3–4 hours. You can leave the fruit in the pitcher and serve over ice for a delicious, healthy, low-calorie beverage. __Some fun fruit options include:__ - Lemon - Orange - Lime - Blueberry - Strawberry - Pineapple - Watermelon - Mango - Kiwi - Grapefruit - Raspberry ## Cucumber Water Enjoy fancy spa water at home anytime you need a relaxing spa-like experience. Simply slice a cucumber into a pretty pitcher and add filtered water. Then, let the fresh flavor infuse for 1–2 hours before serving. __You can also experiment with adding other vegetables and herbs to make things even more interesting:__ - Fennel - Jalapeño pepper - Ginger - Basil - Mint - Rosemary ## Strawberry Water - Infuse your filtered water with the sweet taste of summer. Just cut up strawberries and add Brita® filtered water. Let the flavors marry for 1–2 hours before serving. - Feel like getting creative? You can invite fresh herbs like basil, mint or rosemary to the party. Or, try adding a rind of lemon or lime to change the flavor profile. - Dazzle your taste buds by infusing sparkling water. Make sure you filter before you fizz for the best taste. ## More Ideas to Elevate Your Daily Eight - Brita® filtered water makes a great addition to blended fruit and water-based smoothies. Go one step further and freeze your smoothies for homemade popsicles. - Use Brita® filtered water to enhance your recipes. From bone broth to sauerkraut to nut milks to plain ol’ pasta, water is an important ingredient that can make homemade cooking taste amazing. - Treat yourself to a special water glass like a wine glass or mason jar, and maybe a special reusable straw. And, try cutting your add-ins like cucumber or ginger in ribbons so they really stand out in the glass. Make each glass of water you drink something special. You deserve it. 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This pitcher has an easy-fill lid that locks in place and a SmartLight™ filter indicator that tells you when to change your filter for freshly filtered water. With the Brita Elite™ filter, which lasts six months, it reduces chlorine (taste and odor) and other contaminants, including 99% of lead from tap water*.\n

\nSee the [User Guide](https://assets.ctfassets.net/oyntpw38l81s/6hyY9cO8toMNwXSZttkh5o/760dbc7a18c7502e1f0f55c38d3e636a/Denali_Smart_Filter_Light_-_Elite.pdf) for details on product and indicator setup.\n

\n* See certifications. Substances reduced may not be present in all users’ water."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"4xEgUSeWvp1wruJYmBBaqv","type":"Entry","createdAt":"2025-08-23T04:51:49.140Z","updatedAt":"2025-08-23T04:51:49.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"list"}},"locale":"en-US"},"fields":{"internalName":"FAQs (Denali Water Pitcher with Elite Filter)","headline":"FAQs","listItems":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"5Ee58YfI1M1CG3Muqtmeah","type":"Entry","createdAt":"2025-07-16T17:15:13.983Z","updatedAt":"2025-07-16T17:15:13.983Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"faq"}},"locale":"en-US"},"fields":{"internalName":"How do I prepare and change the Elite™ filter in my Brita® pitcher?","question":"How do I prepare and change the Elite™ filter in my Brita® pitcher?","answer":"1. Insert your Brita Elite™ Filter into the reservoir below the line to seal. Press firmly for a tight seal.\n2. Add cold tap water. Discard your first three pitchers of filtered water or use it to water plants.\n","slug":"how-do-i-prepare-and-change-the-elite-filter-in-my-brita-pitcher","imported":true}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"vWAgvOwbqhhfQ5580Vf0J","type":"Entry","createdAt":"2025-07-16T17:15:04.814Z","updatedAt":"2025-08-23T06:42:56.779Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"faq"}},"locale":"en-US"},"fields":{"internalName":"How often should I change my Elite filter?","question":"How often should I change my Elite filter?","answer":"Your Brita® Water Pitcher has a built-in SmartLight filter indicator, so you'll know exactly when to replace the Elite™ Filter—every 120 gallons, or about every 6 months for most households.‡ If you have hard water, you may need to change filters more often. Learn how to recycle used filters [here](https://www.brita.com/support/faqs/replacement-filters/). See how often to change other types of Brita® filters [here](https://www.brita.com/support/water-pitchers/).\n\n‡Based on 120-gallon filter life & average family usage of 11 glasses per day\n","slug":"how-often-should-i-change-my-elite-pitcher-filter","imported":true}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"3sDMKePIJufLwTi4vlgDP5","type":"Entry","createdAt":"2025-07-16T17:15:17.217Z","updatedAt":"2026-08-12T00:43:12.813Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"faq"}},"locale":"en-US"},"fields":{"internalName":"How do I clean my Brita® pitcher?","question":"How do I clean my Brita® pitcher?","answer":"Remove the filter and hand-wash the rest of the pitcher components with mild soap, then rinse well. (Never use abrasive detergents or a dishwasher).","slug":"how-do-i-clean-my-brita-pitcher","imported":true}}],"imported":false}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"XK7yTAUzkzO4EWMVXzxsm","type":"Entry","createdAt":"2025-08-23T04:53:21.824Z","updatedAt":"2025-09-16T00:25:33.041Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"genericContentBlock"}},"locale":"en-US"},"fields":{"internalName":"Product Specs (Denali Water Pitcher with Elite Filter)","genericContent":"# Product Specs\n__Height:__ 9.7 inches \n__Width:__ 4.6 inches \n__Length:__ 9.1 inches \n__Weight:__ 0.9 lbs \n__Model #:__ OB62 \n__Battery Chemistry:__ Lithium Manganese Dioxide (Li/MnO2)\n

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It reduces the most contaminants** (see below for more details), filters water faster and lasts longer than the next leading brand.* Replace every 120 gallons—just twice a year—for best results.\n

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BPA."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"4tTOlnNwvLEhhoqLuTbw9K","type":"Entry","createdAt":"2025-08-23T18:34:58.797Z","updatedAt":"2026-05-21T17:38:36.311Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"genericContentBlock"}},"locale":"en-US"},"fields":{"internalName":"Details (Ultramax Water Dispenser with Elite Filter)","genericContent":"# Details\nThe Ultramax Water Dispenser, designed to sit on the counter yet slim enough to go in the fridge, keeps over a gallon of great-tasting filtered water within easy reach. 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[\"Selecting and Effectively Using Hydration for Fitness,\"](https://johnduperly.com/wp-content/uploads/2014/01/selecting-and-effectively-using-hydration-for-fitness.pdf) American College of Sports Medicine.","customClasses":["footnote-block"]}}],"heroStyle":"white","heroSocialIcons":false}}}},"landingPageImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"60NvxmJiTodUcuUGzFQ4Pd","type":"Entry","createdAt":"2026-07-16T03:36:01.531Z","updatedAt":"2026-07-16T03:36:01.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"internalName":"Taste the Difference Every Day (Landing Page Tile)","displayText":"Several glasses of water with lemon, lime, and/or raspberries in them.","desktopAsset":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"5ISENZX6yuf8rBxFL1bo5W","type":"Asset","createdAt":"2026-07-09T21:15:05.817Z","updatedAt":"2026-07-14T17:29:24.493Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"locale":"en-US"},"fields":{"title":"Taste the Difference Every Day 1200x512 LandingPageTile(Mobile)","description":"","file":{"url":"//images.ctfassets.net/bugnyha6so6z/5ISENZX6yuf8rBxFL1bo5W/bb424b435cff83e9213c14bb26d147a9/Taste_the_Difference_Every_Day_1200x512_LandingPageTile.jpg","details":{"size":277170,"image":{"width":593,"height":610}},"fileName":"Taste_the_Difference_Every_Day_1200x512_LandingPageTile.jpg","contentType":"image/jpeg"}}},"mobileAsset":"$3:props:children:0:props:children:2:props:children:0:props:children:props:menuData:3:fields:listItems:1:fields:listItems:0:fields:landingPageImage:fields:desktopAsset","altText":"Several glasses of water with lemon, lime, and/or raspberries in them."}},"classes":["article-layout"],"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"2nAT7R8yLKRdyXvJQclJxY","type":"Entry","createdAt":"2026-05-14T22:55:34.623Z","updatedAt":"2026-05-14T22:55:34.623Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageAndCopyBlock"}},"locale":"en-US"},"fields":{"internalName":"Taste the Difference Every Day - 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