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October 4, 2011

Brita® FilterForGood® Music Project Teams Up With Janelle Monáe for Fall 2011 Campus Consciousness Tour, Introduces Hydrate U for College Students

Posted by: Brita® FilterForGood®

Tour will combine music, environmental awareness and new ways for students to reduce bottled water waste.

Grammy-nominated artist Janelle Monáe headlined the seventh biannual Campus Consciousness Tour (CCT) presented by the Brita® FilterForGood® Music Project. The college tour ran from Oct. 1 to Oct. 22, 2011 visiting campuses along the East Coast and Midwest with a message of environmental sustainability and ways students could reduce their bottled water waste.

“I love the idea of bringing more of an overall experience onto college campuses,” says Janelle Monáe. “CCT has the right formula by combining music and activism and delivering it in a fun and appealing way to students around the country. I look forward to being a part of this unique tour.”

As the CCT presenting sponsor, Brita® FilterForGood® Music Project works with fans and artists to make concerts more sustainable by encouraging fans to use Brita® filtered water and a reusable bottle instead of bottled water. So far, the movement has saved more than 338 million plastic bottles from potentially ending up in landfills.

At the Campus Consciousness Tour, concert-goers could stop by the Brita® FilterForGood® Music Project tent and do their part to reduce bottled water waste by filling up a reusable bottle with free Brita® filtered water. Students also played games to win prizes, learned about the Brita® FilterForGood® Music Project as well as other student programs like HydrateU, a program in partnership with Brita® FilterForGood® and Haws Corporation, the manufacturer of the Brita® Hydration Station™.

Designed to help colleges and student organizations reduce their bottled water waste, HydrateU invited students to purchase custom Brita® FilterForGood® Nalgene® bottles featuring their school’s logo. For every 500 Nalgene® bottles purchased by students on campus, the school received a free Brita® Hydration Station™ and an Eco-Grant to help students make an environmental difference on campus. To find out more about the program, visit HydrateU.

Stay Connected with the Brita® FilterForGood® Music Project for a Chance to Win Tickets and Meet & Greet Passes to the Campus Consciousness Tour*

The Brita® FilterForGood® Music Project is offered fans exclusive opportunities to stay connected with the Campus Consciousness Tour. Prior to each show, fans could “Like” the Brita® FilterForGood® page on Facebook and visit the Music Project tab to view giveaway announcements and enter to win tickets* and meet and greet passes to one of the 12 tour stops.

For more information about Brita® FilterForGood® and the Brita® FilterForGood® Music Project, “Like” the Brita® FilterForGood® page on Facebook and follow Brita® FilterForGood® on Twitter @BritaUSA to get real-time updates from the road.

About The Brita® FilterForGood® Music Project:

As part of the Brita® FilterForGood® campaign, the Brita® FilterForGood® Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita® filtered water from Brita® Hydration Stations™ and reusable NalgeneBrita® bottles. The Brita® FilterForGood® Music Project also encourages fans to bring the movement home by taking the Brita® FilterForGood® pledge to reduce bottled water waste and recycling their Brita® filters.

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 319,000 people† have taken the pledge to reduce their bottled water waste, keeping an estimated 338 million disposable bottles‡ out of landfills. Visit https://www.facebook.com/BritaUSA to learn how you can make a difference.

About The Campus Consciousness Tour:

The Campus Consciousness Tour (CCT) is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster and O.A.R.

About Janelle Monáe:

A ground-breaking, genre-blurring singer, songwriter, producer and performer, Janelle Monáe’s inventive style melds a refined pop sensibility with an extraordinary postmodern mash-up of soul, funk, and rock ’n’ roll. Her debut album, “The ArchAndroid”, was released to worldwide critical acclaim, garnering Monáe two Grammy Nominations. “The ArchAndroid” was produced by Janelle Monáe, Chuck Lightning, Nate Wonder & Sean Diddy Combs with co-executive producer Antwan Big Boi Patton. It features appearances by an array of talented artists including “Big Boi” of Outkast, who was featured on the infectious Grammy-nominated lead single “Tightrope,” as well as renowned poet Saul Williams, the psychedelic dance-punk troupe Of Montreal, the punk prophets Deep Cotton, and the Wondaland ArchOrchestra.

In addition to releasing her album, Ms. Monáe, who has developed a reputation for her incredibly dynamic live shows, has spent the past two years touring with a collection of diverse artists such as Of Montreal, Erykah Badu, Bruno Mars, Katy Perry, and the one and only Prince. For up-to-the-minute news on Janelle Monáe, please visit www.jmonae.com.

*NO PURCHASE NECESSARY. Open only to U.S. & D.C. (excl. FL, NY and RI) residents, 18+. Void where prohibited. Sponsored by The Brita Products Company.U.S. Bottled Water Packaging; Chapter 4 of Beverage Packaging in the U.S.: 2009 edition.
†Based on number of participants in the Brita® FilterForGood® pledge database.
‡Standard 16.9-ounce

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