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January 14, 2013

Brita FilterForGood and REVERB team up to eliminate plastic bottle waste in music

Over the last several years, the Brita® FilterForGood® program has teamed up with the nonprofit REVERB to help stars like Jason Mraz, fun. and Jack Johnson cut their bottled water waste when they are on the road. Now, REVERB is helping Brita® extend that rock star treatment to up-and-coming bands, too.

Brita and REVERB are teaming up with Nate Ruess, lead vocalist of Grammy-nominated band fun. to unveil the FilterForGood Bottle Free Bands program at the 2013 Sundance Film Festival.

Through the program, Brita and REVERB will help 30 touring artists reduce their waste on the road. The bands will receive a package of branded bottles to help them to reduce their bottled water use, riders to encourage environmentally friendly hospitality and 200 branded, reusable Brita Nalgene water bottles the band can use to encourage their fans to kick the bottled water habit.

Then, of the 30 participants, one band will be selected by music fans to receive the kind of package the big names have gotten - including resources towards a comprehensive Green Tour from Brita and REVERB. The prize will include carbon off-sets, locally sourced catering, biofuel for the tour bus or van - as well as 2,000 branded reusable Brita Nalgene water bottles to sell as a merchandise item to help fans reduce their bottled water waste. The prize is worth an estimated $30,000.

REVERB educates and engages musicians and their fans to take action toward a more sustainable future. REVERB provides comprehensive, custom greening programs for music tours while conducting grassroots outreach and education with fans around the globe. Since 2004, REVERB has worked with over 70 top-selling artists on greening more than 130 tours and over 2500 concert events.

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