The Filtered Life

Are you ready to join millions of water lovers who choose better water without the waste?
Let Brita® help you live the Filtered Life.

Better Water, for People6
and the Planet8

The truth is, US populations use a staggering 2,000 disposable bottles per second. Unfortunately, the majority of that plastic waste ends up in our landfills, and in our oceans.1

As the #1 brand in water filtration,2 we believe everyone deserves cleaner,4 great-tasting water, but we shouldn’t have to trash the planet to get it. Last year alone, Brita® customers filtered enough water to replace over 10.5 billion plastic water bottles.3 In fact, just two Brita Longlast® filters replace up to 1,800 of them per year.5 It’s just one of the many ways we make it easy to generate less plastic waste,7 and kick the disposable bottle habit for good.

1. According to IBWA single use plastic water bottle recycling rates, over 60% of plastic bottles end up in landfills and oceans. 2. Based on IRI sales data 3. 3. Based on 2018 shipment volume of all Brita Systems and Filters. Compared to 16.9oz bottles. 4. Vs. tap 5. Standard 16.9 ounce bottles 6. See certifications 7. No bottles to throw away 8. One Brita® Standard Filter can replace up to 300 standard 16.9 ounce water bottles.


Brita® is teaming up with National Geographic to help spread awareness of plastic waste and its impact on our environment.

See how you can be part of the solution, and take the pledge to choose planet over plastic. Together, we can change the world for the better.

Get Smart About Plastic