Skip to content | Skip to main navigation

Latest Press Releases

To Celebrate Earth Month, The Brita® FilterForGood® Music Project Joins The Spring 2012 Campus Consciousness Tour

To Celebrate Earth Month, The Brita® FilterForGood® Music Project Joins The Spring 2012 Campus Consciousness Tour

April 9, 2012

Tour will combine music, environmental awareness and offer students opportunities to go green + Read more

Oakland, April 9, 2012 - This Earth Month, the Brita® FilterForGood® Music Project is hitting the road on Reverb's 10th biannual Campus Consciousness Tour (CCT). The tour educates and mobilizes students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum. At each tour stop, students can check out the Reverb Eco-Village and enjoy free music from singer-songwriter Pete Kilpatrick, followed by an evening performance from J. Cole and special guest Big K.R.I.T. The 18-date college tour runs from April 11 to May 3 and visits campuses along the East Coast and throughout the Midwest, including University of Massachusetts at Amherst, Ohio State University and University of Illinois at Urbana-Champaign.

As a CCT sponsor, the Brita® FilterForGood® Music Project works with fans, artists and backstage crews to make concerts more sustainable by encouraging everyone involved to use reusable bottles filled with Brita® filtered water or a Brita Bottle with a built-in water filter. The movement has helped concert-goers divert waste from landfills and keep money in their wallet by staying hydrated while rocking out to their favorite artists. To date, the campaign has saved more than 360 million plastic bottles from potentially ending up in landfills. Additionally, one Brita pitcher and Brita Bottle filter can replace up to 300 plastic bottles* from ending up in the trash and save anyone roughly $1,750** a year by switching from plastic bottled water to Brita filtered water.

Brita® FilterForGood® Music Project on Tour

Concert-goers can stop by the Brita® FilterForGood® Music Project tent to play games, win prizes and do their part to reduce bottled water waste by filling up a reusable Nalgene® bottle with free Brita filtered water. Brita also invites students to recycle their used Brita filters through the Preserve Gimme 5 program to receive a new filter in exchange while supplies last. Preserve Gimme 5 transforms the plastic from Brita pitcher and bottle filters into 100 percent recycled new Preserve products, like toothbrushes and razors. Visitors can also learn more about student programs like HydrateU, a program designed to help colleges and student organizations reduce their bottled water waste by installing a Brita® Hydration Station™ on campus.

Stay Connected with the Brita® FilterForGood® Music Project

For more information about Brita® FilterForGood® and the Brita® FilterForGood® Music Project, "Like" the Brita® FilterForGood® page on Facebook and follow Brita® FilterForGood® on Twitter @BritaUSA to get real-time updates from the road. Fans are also encouraged to share the Brita® FilterForGood® Music Project tab on Facebook and listen to the Brita® FilterForGood® exclusive Pandora Radio station.

About the Brita® FilterForGood® Music Project

As part of the Brita® FilterForGood® campaign, the Brita® FilterForGood® Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita filtered water from Brita® Hydration Station™ and reusable Nalgene bottles. The Brita® FilterForGood® Music Project also encourages fans to bring the movement home by taking the Brita® FilterForGood® pledge to reduce bottled water waste and recycling their Brita® filters by visiting brita.com/filter-for-good.

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 345,000 people*** have taken the pledge to reduce their bottled water waste, keeping an estimated 360 million disposable bottles* potentially out of landfills. Visit www.facebook.com/BritaUSA to learn how you can make a difference.

About the Campus Consciousness Tour

The Campus Consciousness Tour (CCT) is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster, and O.A.R.

*Standard 16.9-ounce water bottle.
**Drinking water filtered with a Brita pitcher costs $70 a year; the same amount of bottled water would cost $1,818 a year or $1,748 more.
***Based on number of participants in the FilterForGood pledge database.

– Read less
Print this article

Share via

Facebook Twitter Email
Brita® FilterForGood® Music Project combines the social power of music with passion for the environment by unveiling short documentary at exclusive 2012 Sundance Film Festival event hosted by Malin Åkerman

Brita® FilterForGood® Music Project combines the social power of music with passion for the environment by unveiling short documentary at exclusive 2012 Sundance Film Festival event hosted by Malin Åkerman

January 17, 2012

Featuring Janelle Monáe and Dave Matthews Band Caravan, film explores the latest greening trends in the music industry. + Read more

PARK CITY, Utah, January 17, 2012 - Brita® FilterForGood® will continue to prove that small changes can make a big difference for the planet by unveiling a short documentary at a Brita FilterForGood Music Project event on Saturday, Jan. 21, 2012. Actress Malin Åkerman, a member of the Environmental Media Association Young Hollywood Board, will host the exclusive event at the Sundance Channel HQ. The Brita FilterForGood Music Project connects musicians, fans and backstage crews to make concerts more sustainable by encouraging people to ditch bottled water for reusable bottles filled with Brita filtered water. The Music Project also educates fans on recycling, composting and other sustainable tour practices, providing artists with a platform to amplify positive environmental messages and inspire their fans to get involved in eco-friendly activities. Brita FilterForGood will continue to partner with Nalgene® and Sundance Institute to eliminate the distribution of 50,000 plastic water bottles at the 2012 Sundance Film Festival for the fourth consecutive year.

"Music Sustains" Provides Inside Peek at Music Industry's Environmental Efforts

"Music Sustains" is a short documentary exploring greening trends within the music industry and features interviews with high-profile artists including Janelle Monáe and Guster, as well as behind-the-scenes footage of the latest greening practices backstage at concert tours such as Dave Matthews Band Caravan. The documentary was created by writer/director Destin Cretton, whose 2009 Sundance Film Festival submission, "Short Term 12," won the Jury Prize in Short Filmmaking and whose 2012 Festival submission "I Am Not a Hipster" is generating early buzz.

Through the Environmental Media Association's partnership with the Brita FilterForGood Music Project, Åkerman hopes to shed light on how her two passions—film and music—can inspire a path toward a healthier planet.

"'Music Sustains' captures the environmental issues facing the music industry and shows how bands are coming together to set the stage for future green touring practices," said Åkerman. "I love that the message extends beyond the concert venue and challenges individuals to make changes in their everyday lives. Whether using reusable water bottles instead of bottled water or cloth totes instead of plastic bags, we are all ultimately responsible for creating positive change."

Reducing Bottled Water Waste at the Sundance Film Festival

Over the course of the three year partnership, Brita FilterForGood and the Sundance Film Festival have saved more than 160,000 plastic bottles from potentially ending up in landfills by providing free limited-edition Brita FilterForGood Nalgene bottles and Brita-filtered water at Hydration Hubs location throughout the Festival. The partnership raises awareness of how small steps, such as switching to a reusable bottle filled with filtered water, can have a significant impact on the earth.

"Protecting and preserving the environment has always been a top priority for Sundance Institute. As a result, our attendees have come to expect innovative, eco-friendly alternatives at the Festival," said Sarah Pearce, Director of Operations for the Sundance Film Festival. "Partnering with Brita gives us an immediate solution to reduce bottle water waste at the Festival by providing free filtered water and reusable bottles, as well as the resources needed to live a green lifestyle back home."

For more information about Brita FilterForGood at the Sundance Film Festival, visit the Brita Hydration Hub at Sundance House on Main Street or contact Dana Fennewald, dana.fennewald@edelman.com.

How to Stay Connected with the Brita FilterForGood Music Project

For more information, attendees can "Like" the Brita FilterForGood Music Project tab on Facebook and follow @BritaFilterForGood on Twitter to take the Brita FilterForGood pledge and gain access to exclusive ticket giveaways, videos and music partnership news.

Brita FilterForGood Music Project

As part of the Brita FilterForGood campaign, the Brita FilterForGood Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita® filtered water from Brita® Hydration Stations™ and reusable Nalgene bottles. The Brita FilterForGood Music Project also encourages fans to bring the movement home by taking the Brita FilterForGood pledge to reduce bottled water waste and recycling their Brita® filters by visiting http://www.filterforgood.com.

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 345,000 people* have taken the pledge to reduce their bottled water waste, keeping an estimated 349 million disposable bottles** potentially out of landfills. Visit https://www.facebook.com/BritaUSA to learn how you can make a difference.

Environmental Media Association

The Environmental Media Association (EMA) is a Non-Profit 501(c)3 Organization founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA is dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles and believes through positive role modeling the entertainment community can inspire consumers to take action. The organization has grown into a diverse group of industry professionals from film, television and music dedicated to the mission of promoting environmental awareness through the entertainment business and the media. EMA serves as a valuable link between the entertainment industry and the environmental community. www.ema-online.org

Sundance Institute

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, I Am My Own Wife, Light in the Piazza and Angels in America. Join Sundance Institute on Facebook, Twitter and YouTube.

*Based on number of participants in the FilterForGood pledge database
**Standard 16.9-ounce

– Read less
Print this article

Share via

Facebook Twitter Email
Brita® FilterForGood® Music Project Teams Up With Janelle Monáe for Fall 2011 Campus Consciousness Tour, Introduces Hydrate U for College Students

Brita® FilterForGood® Music Project Teams Up With Janelle Monáe for Fall 2011 Campus Consciousness Tour, Introduces Hydrate U for College Students

October 4, 2011

Tour will combine music, environmental awareness and new ways for students to reduce bottled water waste. + Read more

OAKLAND, Calif., October 4, 2011 — Grammy-nominated artist Janelle Monáe is set to headline the seventh biannual Campus Consciousness Tour (CCT) presented by the Brita® FilterForGood® Music Project. The college tour runs from Oct. 1 to Oct. 22, visiting campuses along the East Coast and Midwest with a message of environmental sustainability and ways students can reduce their bottled water waste.

“I love the idea of bringing more of an overall experience onto college campuses,” says Janelle Monáe. “CCT has the right formula by combining music and activism and delivering it in a fun and appealing way to students around the country. I look forward to being a part of this unique tour.”

As the CCT presenting sponsor, Brita® FilterForGood® Music Project works with fans and artists to make concerts more sustainable by encouraging fans to use Brita® filtered water and a reusable bottle instead of bottled water. So far, the movement has saved more than 338 million plastic bottles from potentially ending up in landfills.

At the Campus Consciousness Tour, concert-goers can stop by the Brita® FilterForGood® Music Project tent and do their part to reduce bottled water waste by filling up a reusable bottle with free Brita® filtered water. Students can also play games to win prizes, learn more about the Brita® FilterForGood® Music Project as well as other student programs like HydrateU, a program in partnership with Brita® FilterForGood® and Haws Corporation, the manufacturer of the Brita® Hydration Station™.

Designed to help colleges and student organizations reduce their bottled water waste, HydrateU invites students to purchase custom Brita® FilterForGood® Nalgene® bottles featuring their school’s logo. For every 500 Nalgene® bottles purchased by students on campus, the school will receive a free Brita® Hydration Station™ and an Eco-Grant to help students make an environmental difference on campus. To find out more about the program, visit HydrateU.com.

Stay Connected with the Brita® FilterForGood® Music Project for a Chance to Win Tickets and Meet & Greet Passes to the Campus Consciousness Tour*

The Brita® FilterForGood® Music Project is offering fans exclusive opportunities to stay connected with the Campus Consciousness Tour. Prior to each show, fans can “Like” the Brita® FilterForGood® page on Facebook and visit the Music Project tab to view giveaway announcements and enter to win tickets* and meet and greet passes to one of the 12 tour stops.

For more information about Brita® FilterForGood® and the Brita® FilterForGood® Music Project, “Like” the Brita® FilterForGood® page on Facebook and follow Brita FilterForGood on Twitter @BritaUSA to get real-time updates from the road.

About The Brita® FilterForGood® Music Project:

As part of the Brita® FilterForGood® campaign, the Brita® FilterForGood® Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita® filtered water from Brita® Hydration Stations™ and reusable Nalgene® bottles. The Brita® FilterForGood® Music Project also encourages fans to bring the movement home by taking the Brita® FilterForGood® pledge to reduce bottled water waste and recycling their Brita® filters.

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 319,000 people† have taken the pledge to reduce their bottled water waste, keeping an estimated 338 million disposable bottles‡ out of landfills. Visit https://www.facebook.com/BritaUSA to learn how you can make a difference.

About The Campus Consciousness Tour:

The Campus Consciousness Tour (CCT) is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster and O.A.R.

About Janelle Monáe:

A ground-breaking, genre-blurring singer, songwriter, producer and performer, Janelle Monáe’s inventive style melds a refined pop sensibility with an extraordinary postmodern mash-up of soul, funk, and rock ‘n’ roll. Her debut album, “The ArchAndroid”, was released to worldwide critical acclaim, garnering Monáe two Grammy Nominations. “The ArchAndroid” was produced by Janelle Monáe, Chuck Lightning, Nate Wonder & Sean Diddy Combs with co-executive producer Antwan Big Boi Patton. It features appearances by an array of talented artists including “Big Boi” of Outkast, who was featured on the infectious Grammy-nominated lead single “Tightrope,” as well as renowned poet Saul Williams, the psychedelic dance-punk troupe Of Montreal, the punk prophets Deep Cotton, and the Wondaland ArchOrchestra.

In addition to releasing her album, Ms. Monáe, who has developed a reputation for her incredibly dynamic live shows, has spent the past two years touring with a collection of diverse artists such as Of Montreal, Erykah Badu, Bruno Mars, Katy Perry, and the one and only Prince. For up-to-the-minute news on Janelle Monáe, please visit www.jmonae.com.

*NO PURCHASE NECESSARY. Open only to U.S. & D.C. (excl. FL, NY and RI) residents, 18+. Void where prohibited. Sponsored by The Brita Products Company.
†Based on number of participants in the Brita® FilterForGood® pledge database.
‡Standard 16.9-ounce

– Read less
Print this article

Share via

Facebook Twitter Email
Brita® FilterForGood® Joins Dave Matthews Band Caravan to Reduce Bottled Water Waste All Summer Long

Brita® FilterForGood® Joins Dave Matthews Band Caravan to Reduce Bottled Water Waste All Summer Long

June 21, 2011

The Brita® FilterForGood® team is hitting the road this summer to encourage music fans to reduce their bottled water waste. + Read more

Music fans can make a sustainable difference for the environment with small changes

OAKLAND, Calif., June 21, 2011 — The Brita® FilterForGood® team is hitting the road this summer to encourage music fans to reduce their bottled water waste at the first-ever Dave Matthews Band Caravan, a series of three-day festivals across the country — each night being headlined by Dave Matthews Band as well as other popular artists. Dates include Atlantic City June 24-26, Chicago July 8-10, New York City August 26-28, and the famous Gorge Amphitheater in George, Wash. September 2-4.

Brita® FilterForGood® was invited to hop on Dave Matthews Band Caravan to support the festival’s sustainability efforts by providing fans and performers access to free Brita® filtered water. Festival-goers can ditch their bottled water and instead fill up using reusable bottles so that everyone has an opportunity to help reduce the festival’s environmental footprint. Dave Matthews Band Caravan production crew and artists will be provided bottled water free backstage.

“We’ve found that when people are given easy access to things that will help them make greener choices, they are moved to make a difference,” said Dave Matthews Band. “We think our fans want to reduce their impact on the environment and we want to help make it easier for them to do that. By teaming up with Brita® FilterForGood® for the second summer in a row, we're continuing to give our fans a positive alternative that helps reduce plastic bottle waste while setting an example for environmentally conscious practices and responsible touring in the music industry.”

Dave Matthews Band’s Warehouse fan club ticketholders will receive a complimentary special Dave Matthews Band edition Brita® FilterForGood® Nalgene® bottle, also available for purchase at Caravan. Or, fans can bring their own reusable bottle to fill up at Brita® Hydration Stations™ by Haws Corporation® and stay hydrated while jamming out to the bands. Fans can also stop by the Brita® FilterForGood® tent to play games, win prizes, take the Brita® FilterForGood® pledge and learn more about the Brita® FilterForGood® movement.

Stay Connected with Brita® FilterForGood® for a Chance to Win* VIP Festival Passes to the Dave Matthews Band Caravan

The Brita® FilterForGood® team is offering fans exclusive opportunities to stay connected with Dave Matthews Band Caravan prior to each festival date: Fans can “Like” the Brita® FilterForGood® page on Facebook to view giveaway announcements and learn more about how they could win* three-day general admission or VIP festival passes to attend one of the four Dave Matthews Band Caravan stops Atlantic City, Chicago, New York City, and the famous Gorge Amphitheater in George, Washington. Also to be awarded is a prize trip package* to the final show at the Gorge Amphitheater in Washington which will include a pair of VIP tickets and a $2,000 Visa gift card to be used toward travel and accommodations.

For more information about Brita® FilterForGood® and Dave Matthews Band Caravan, follow Brita® FilterForGood® on Twitter @BritaUSA and “Like” the Brita® FilterForGood® page on Facebook to get real-time updates from the road.

Brita FilterForGood

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 274,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 272 million disposable bottles out of landfills. Visit filterforgood.com to learn how you can make a difference.

Dave Matthews Band

In the past decade, Dave Matthews Band was the biggest ticket seller worldwide; selling upwards of 11 million tickets to 547 shows from 2000-2009, according to Billboard Boxscore. In fact, it was the only group to exceed 10 million in attendance for the period. The band has sold over 17 million tickets since its inception. Along with being the industry’s biggest ticket seller, the band has been a leader in introducing new and innovative sustainability initiatives. The band was an early adopter and proponent of tour CO2 offsets (taking the unprecedented step of offsetting ALL its emissions since it started touring in 1991), introduced offset and car-pooling options for fans, and created the groundbreaking So Much To Save parking lot recycling program. These and many other initiatives dramatically reduce the band's environmental footprint and also give their fans the tools to easily do the right thing for the planet. Dave Matthews Band has raised the bar annually on sustainability in the music industry.

*NO PURCHASE NECESSARY. Open only to U.S. & D.C. (excl. FL, NY and RI) residents, 18+. Void where prohibited. For complete prize descriptions and official rules, visit https://www.facebook.com/note.php?note_id=10150204862831356.
Sponsored by The Brita Products Company.
Based on number of participants in the FilterForGood pledge database.
Standard16.9-ounce

– Read less
Print this article

Share via

Facebook Twitter Email
Hydrate On the Go with the Brand-New Brita Bottle™

Hydrate On the Go with the Brand-New Brita Bottle™

April 19, 2011

This Earth Month, Brita is making it easier than ever to make an environmentally friendly choice and kick the bottled water habit. + Read more

Go green and save money with Brita’s new reusable bottle with filter inside

OAKLAND, Calif., April 19, 2011 — Brita introduces the all-new Brita Bottle™ featuring a filter inside allowing consumers to enjoy Brita-filtered water anywhere, anytime.

“We know Americans are looking for simple ways to make a difference — not only during Earth Month, but every day,” said Tad Kittredge, brand manager, The Clorox Company. “We were inspired to create the Brita Bottle in response to consumers’ desire to enjoy great-tasting water on-the-go while helping to eliminate bottled water waste. In fact, one Brita Bottle filter can replace up to 300 standard 16.9 oz. disposable water bottles.”

An affordable and stylish solution for filtered water on-the-go, the 20 oz., squeezable and reusable bottle is BPA-free, dishwasher-safe and recyclable. The Brita Bottle is available in blue and green and can be found at retailers including Walgreens, Target, and Meijer. Like other Brita faucet water filter systems and pitchers, the Brita Bottle reduces the odor and taste of chlorine from tap water. The Brita Bottle with filter included will retail at $9.99; a twin-pack retails at $18.99; a two-pack of filter replacements retails at $7.99. On April 20, consumers can receive $1 off coupon for the Brita Bottle by visiting the Brita FilterForGood Facebook page and clicking on the coupon tab for more information while supplies last.

Small Steps Can Make a Big Impact This Earth Month

Brita FilterForGood® is a movement committed to reducing bottled water waste and raising awareness of how small steps — such as using a Brita Bottle™ or filling a reusable bottle with Brita-filtered water — can sustain, protect and preserve our planet.

Now in its third year, the 2011 Brita FilterForGood Eco-Challenge asked students and teachers across the nation to share ideas on how to make their schools more sustainable, providing $50,000 in grants this April to help 50 ideas become reality. Simple steps such as providing Brita filter recycling bins throughout the University of Washington campus or purchasing reusable plates and silverware for students at Hudson Montessori School and celebrating their waste-free efforts with a “Think Before you Throw” assembly are showing students of all ages how easy it is to affect change in their communities.

Consumers can learn more about the campaign and take the pledge to reduce their bottled water waste at www.FilterForGood.com and by visiting Brita FilterForGood on Facebook or following @BritaUSA on Twitter.

Brita FilterForGood

Each year, Americans purchase billions of plastic water bottles. Aside from the environmental impact of all that waste, Americans are spending a great deal on bottled water. Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 190,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 200 million disposable bottles out of landfills. Visit filterforgood.com to learn how you can make a difference.

Accredited Media Inquiries Only:

Lisa Dorfman, Edelman
312-552-1165
lisa.dorfman@edelman.com

Drew McGowan, Brita
510-271-7499
drew.mcgowan@clorox.com

– Read less
Print this article

Share via

Facebook Twitter Email
Sundance Film Festival 2011

Brita FilterForGood Film Project Teams up with Environmental Media Association to Inspire Social Change at the 2011 Sundance Film Festival

January 11, 2011

Sundance Institute is sending a message in a bottle to this year’s Sundance Film Festival attendees: small changes can make a big difference. + Read more

Emmanuelle Chriqui to host FilterForGood Film Project debut event

PARK CITY, Utah, January 11, 2011 — Through the power of film, the Brita® FilterForGood® Film Project is raising awareness about environmental challenges.

FilterForGood Film Project Screens at 2011 Sundance Film Festival

Brita FilterForGood joined The Sundance Channel and Environmental Media Association (EMA) to launch the FilterForGood Film Project. The FilterForGood Film Project asked people to share an environmental challenge facing their communities and explain why a short film about it could inspire social change. Submissions were voted on by the Facebook community and the top three most compelling stories were turned into short films directed by veteran Sundance Film Festival filmmakers — Jeremy Konner, Amy Grappell and Destin Cretton — and will air in 2011 on the Sundance Channel.

On Saturday, January 22, actress Emmanuelle Chriqui, a member of the EMA Young Hollywood Board, will host an exclusive Brita FilterForGood event at the Sundance Channel HQ to debut the FilterForGood Film Project shorts. Through EMA’s partnership with FilterForGood, Chriqui hopes to shed light about how films can inspire a path toward a healthier planet.

“I hope the Brita FilterForGood Film Project films elevate the conversation about challenges facing America’s communities and how we can all work together to make a positive difference for future generations,” said Chriqui. “Film is a powerful tool that can be used to educate people about environmental issues and get them to take action.”

Reducing Bottled Water Waste at the Sundance Film Festival

For the third year in a row, with the help of FilterForGood, a partnership between Brita and Nalgene, Sundance Institute will reduce bottled water waste by providing Brita-filtered tap water and Nalgene-reusable bottles to Festival attendees.

”Each year, we ask ourselves, ’what steps can we take to make the Festival more sustainable?’” said Sarah Pearce, Director of Operations for the Sundance Film Festival. ”Since teaming up with Brita and Nalgene in 2009, we have been able to decrease our carbon footprint by reducing bottled water waste. There is no better feeling than seeing returning attendees bring their FilterForGood bottle back to the Festival. It reminds us that we must continue to provide festivalgoers with every opportunity to make green, healthy choices.”

Through FilterForGood’s involvement at the Sundance Film Festival, 40,000 Festival attendees will make an immediate difference by receiving a limited-edition FilterForGood Nalgene bottle and refilling it at Brita Hydration Hubs located throughout the Festival.

How to Get Involved

Last year, the U.S. alone used more than 39 billion plastic bottles of water¹. That’s enough to stretch around the earth more than190 times. Switching from bottled water to a reusable bottle filled with Brita-filtered tap water is a simple, healthy and affordable way to replace as many as 300 16.9 oz. bottles of water. You can participate in the movement by taking the FilterForGood pledge to reduce bottled water waste.

For more information, visit the Brita Hydration Hub at the Sundance House on Main Street or contact lisa.ptak@edelman.com.

Brita FilterForGood

Each year, Americans purchase billions of plastic water bottles. Aside from the environmental impact of all that waste, Americans are spending a great deal on bottled water. Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 190,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 200 million disposable bottles out of landfills. Visit filterforgood.com to learn how you can make a difference.

Environmental Media Association

The Environmental Media Association (EMA) is a Non-Profit 501(c)3 Organization founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA is dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles and believes through positive role modeling the entertainment community can inspire consumers to take action. The organization has grown into a diverse group of industry professionals from film, television and music dedicated to the mission of promoting environmental awareness through the entertainment business and the media. EMA serves as a valuable link between the entertainment industry and the environmental community. www.ema-online.org

Sundance Institute

Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre, and presents the annual Sundance Film Festival. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Angels in America, Spring Awakening, Boys Don’t Cry and Born into Brothels.

Accredited Media Inquiries Only:

Lisa Ptak, Edelman
312-240-2752
lisa.ptak@edelman.com

Drew McGowan, Brita
510-271-7499
drew.mcgowan@clorox.com

¹U.S. Bottled Water Packaging; Chapter 4 of Beverage Packaging in the U.S.: 2009 edition.

– Read less
Print this article

Share via

Facebook Twitter Email
The Brita FilterForGood Film Project takes the Silver Screen Green

Brita challenges students of all ages to “green“ their schools one idea at at time

September 22, 2010

Brita is empowering students nationwide to turn their passion into action and improve their schools by making them more sustainable through the FilterForGood Eco-Challenge. + Read more

Fifty students will receive grants from The Brita FilterForGood Eco-Challenge to make their school more sustainable

OAKLAND, Calif., September 22, 2010 — No idea is too small to make a big difference.

The FilterForGood Eco-Challenge launched in 2008 as a way to fund eco-friendly projects created and led by college students across the country. This year, Brita is expanding the program by opening up the Eco-Challenge to students, teachers and schools — from kindergarten to college — to award the best ideas each with a $1,000 grant to turn their green ideas into reality.

“These days students of all ages are passionate about protecting the environment, and they want to do whatever they can to make a difference,” said Drew McGowan, Senior Group Manager, Sponsorships at Brita. “Through the FilterForGood Eco-Challenge, we’re proud to help fund some of those incredible ideas and continue to promote a sustainable lifestyle.”

Past recipients have received $100,000 worth of eco-grants to fund programs that made significant changes to their school’s environmental impact. For example, students at University of California Berkeley developed a sustainable food guide for the local community, George Washington University students took a LEED-certified dorm bottled water-free and undergrads at Davidson College in Davidson, N.C installed eco-friendly gym equipment that produces energy to power lights, laptops and other essentials in the campus Union.

Proposed programs should be action-based or should aim to create tangible results toward producing a more sustainable environment. Each entry will be evaluated on creativity, environmental benefit, educational impact and best use of time and budget.

Applications can be submitted by individuals or as a part of a club, class or school-wide initiative until November 19, 2010 and the recipients will be announced in February 2011. Visit filterforgood.com to learn more and submit a grant application.

Want to take the Eco-Challenge? Get started with some ideas from Brita FilterForGood.

  • Implement a school-wide composting program to educate students about how to reduce solid waste, increase recycling rates and use the finished compost for landscaping projects.
  • Take your school bottled water-free to reduce plastic waste by providing all students and faculty with reusable bottles and installing Brita filtration systems to classroom sinks and keeping Brita pitchers in common areas.
  • Promote healthy eating habits by creating a guide to help others learn about local farmers markets, restaurants that use organic ingredients and offer suggestions for nutritious, natural lunches they can pack for school.
  • Create a website that offers “paper-less” reading materials and assignments for all classroom resources
  • Purchase bike racks and offer bike lock rentals to encourage students to bike to and from school or campus.

FilterForGood

Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 212,000* people have taken the pledge to reduce their bottled water waste. Visit filterforgood.com and the Brita FilterForGood Facebook page to learn how you can make a difference.

*Based on number of participants in the FilterForGood pledge database.

– Read less
Print this article

Share via

Facebook Twitter Email
The Brita FilterForGood Film Project takes the Silver Screen Green

The Brita FilterForGood Film Project takes the Silver Screen Green

August 31, 2010

This year Brita FilterForGood is bringing the Sundance Film Festival to you through the FilterForGood Film Project. + Read more

The Sundance Institute and Environmental Media Association join Brita to Inspire Change through the Power of Film

OAKLAND, Calif., August 31, 2010 — Brita has teamed up with The Sundance Institute and the Environmental Media Association (EMA) to give people who are passionate about making the world a better place a chance to win a trip to the 2011 Sundance Film Festival for the premiere of a film inspired by you!

FilterForGood, a partnership between Brita and Nalgene, began as a way to motivate people to make small changes to protect the planet, such as filling a reusable bottle with filtered tap water. Since 2007, more than 200 million disposable bottles have been kept out of landfills thanks to those who have taken the FilterForGood pledge, proving that small changes really can make a big difference. Through the Brita FilterForGood Film Project, Brita and its partners want to empower people to add their voice and vision to the movement.

Now through October 8, visit Brita FilterForGood on Facebook to submit an environmental challenge facing your community. Share how you would like to motivate and educate others to take action to meet the challenge.

Submissions will be voted on by the Facebook community and the top three most compelling stories will become the inspiration for short films directed by Sundance Film Festival filmmakers — Jeremy Konner, Amy Grappell and Destin Daniel Cretton — to be screened at the 2011 Sundance Film Festival and air on the Sundance Channel.

Actress Emmanuelle Chriqui, a member or the EMA Young Hollywood Board, is lending her voice to the project by helping to raise awareness of how films can inspire a path to a healthier planet.

”Film is a powerful tool that can be used to educate people about environmental issues and get them to take action,” said Chriqui. ”I’m really excited to see what great ideas come from the FilterForGood Film Project.”

Get involved with the FilterForGood Film Project and visit www.facebook.com/BritaUSA to:

  • Voice a challenge
  • Cast a vote
  • Inspire a film
  • See it launch

Attendees at the 2011 Sundance Film Festival will take part in the FilterForGood movement firsthand. With Brita and Nalgene’s help, more than 40,000 Festival attendees will have the chance to make an immediate difference by carrying limited-edition FilterForGood Nalgene bottles and refilling at Brita Hydration Hubs located throughout the Festival.

“Since 2009 we’ve worked with Brita and Nalgene to make the Sundance Film Festival more sustainable,” said Sarah Pearce, Director of Operations, Sundance Film Festival… “Through our partnership with FilterForGood and the Film Project, we are committed to finding ways at the Festival and beyond to motivate positive change for the planet.”

Brita FilterForGood

Each year, Americans purchase billions of plastic water bottles. Aside from the environmental impact of all that waste, Americans are spending a great deal on bottled water. Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 190,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 200 million disposable bottles out of landfills. Visit filterforgood.com to learn how you can make a difference.

Environmental Media Association

The Environmental Media Association (EMA) is a Non-Profit 501(c)3 Organization founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA is dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles and believes through positive role modeling the entertainment community can inspire consumers to take action. The organization has grown into a diverse group of industry professionals from film, television and music dedicated to the mission of promoting environmental awareness through the entertainment business and the media. EMA serves as a valuable link between the entertainment industry and the environmental community. www.ema-online.org

Sundance Institute

Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre, and presents the annual Sundance Film Festival. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Angels in America, Spring Awakening, Boys Don’t Cry and Born into Brothels.

Accredited Media Inquiries Only:

Lisa Ptak, Edelman
312-240-2752
lisa.ptak@edelman.com

Drew McGowan, Brita
510-271-7499
drew.mcgowan@clorox.com

– Read less
Print this article

Share via

Facebook Twitter Email
SurfRider Foundation

Brita and Nalgene Team Up with the Surfrider Foundation

October 9, 2009

Brita and Nalgene are teaming up with the Surfrider Foundation to promote the importance of clean water and show small changes can make a big difference for you, your health and the environment. + Read more

The Surfrider Foundation and FilterForGood are teaming up to promote the importance of clean water and show individuals that small changes can make a big difference for people and the environment. Even our smallest creeks flow into our greatest rivers, lakes, bays, oceans and even into our homes. Given that all water is connected, the partnership aims to motivate individuals to make positive choices to preserve the quality and integrity of the global water supply. As part of FilterForGood’s exclusive national water partnership with the Surfrider Foundation, FilterForGood™ will donate $100,000 to the Surfrider Foundation to fund ongoing efforts to protect and preserve our world’s oceans, waves and beaches by working to maintain and enhance water quality throughout the entire span of the nation’s watersheds. Visit FilterForGood.com/Surfrider to learn how you can start making a difference today. – Read less

Print this article

Share via

Facebook Twitter Email
Brita Statement Regarding Pharmaceutical Compounds in Municipal Drinking Water

Brita Statement Regarding Pharmaceutical Compounds in Municipal Drinking Water

April 27, 2009

Initial Brita test results show reduction of pharmaceutical compounds that may be found in tap water. + Read more

You recently may have read some news reports regarding pharmaceutical compounds being detected in municipal drinking water. Brita test results show reduction of pharmaceutical compounds that may be found in tap water. Brita® pitcher filters can remove 96.7% of pharmaceuticals.¹ It is important to note that there currently is no formal test protocol for claim certification through third-party organizations such as NSF International or the WQA (Water Quality Association). – Read less

¹Based on manufacturer testing for reduction levels of five pharmaceuticals (Acetaminophen - Pain Reliever, Carbamazepine - Seizure Control, Estradiol - Hormone Therapy, Naproxen - Pain Reliever, Progesterone - Hormone Therapy). Pharmaceuticals may not be in all users’ water.
Print this article

Share via

Facebook Twitter Email
Sundance Film Festival 2009

The Sundance Film Festival

February 13, 2009

It’s all FilterForGood™ at The Sundance Film Festival. Brita and Nalgene help 2009 festival eliminate need for 50,000 plastic water bottles. + Read more

Brita and Nalgene help 2009 festival eliminate need for 50,000 plastic water bottles

PARK CITY, Utah, January 7, 2009 — The environment will play a starring role at the 2009 Sundance Film Festival, the first major film festival to partner with FilterForGood, a campaign to reduce bottled water waste. Brita and Nalgene will provide free FilterForGood™ reusable bottles attendees can fill at Brita Hydration Stations located throughout the festival. Through these small changes, the festival will eliminate the complimentary distribution of single-serve bottles of water, which totaled 50,000 last year, for the first time in its history. The 25th Sundance Film Festival runs January 15-25, 2009 in Park City, Salt Lake City, Ogden and Sundance, Utah.

Americans throw away about 38 billion plastic water bottles each year¹, where the bottles could sit in landfills for up to 1,000 years before biodegrading². The FilterForGood campaign began in 2007 as part of Brita and Nalgene’s mission to reduce bottled water waste by offering a greener solution to healthier³, great-tasting water at home and on the go. Through the Web site FilterForGood, users can pledge to switch to a reusable Nalgene water bottle filled with Brita filtered water. To date, an estimated more than 110 million bottles have been saved thanks to those who took the FilterForGood pledge. For around $10, you can also purchase the iconic green FilterForGood Nalgene bottle, just like the ones filmgoers and celebrities at the festival will be carrying.

“Sundance Institute is committed to reducing our environmental impact during the festival and throughout the year,” said Jill Miller, Managing Director of The Sundance Institute. “Thanks to Brita and Nalgene, we will reduce the need for 50,000 bottles of water at the 2009 Sundance Film Festival and we hope to be completely bottled water-free in 2010.”

Viewers at home can learn more about FilterForGood and other simple eco-friendly tips on the Sundance Channel. Brita will be featured in an episode of the channel’s “Spotlight” series and will capture the excitement of the festival in a series of vignettes, scheduled to air throughout 2009 and early 2010.

This is not the first time FilterForGood has made an impact in the world of entertainment. NBC’s top rated reality show “The Biggest Loser” (Tuesdays, 8/7 C) eliminated bottled water from the set for the last two seasons. Contestants, trainers and crew switched to FilterForGood Nalgene bottles and Brita water, resulting in a savings of more than 64,000 disposable bottles being used and potentially landfilled. That equals substantial cost savings too, since Brita water costs just pennies per gallon.

”The FilterForGood campaign not only benefits the environment by reducing plastic bottle waste and resource consumption, but it also saves money by cutting out the expense of bottled water,” said Drew McGowan, Brita Senior Group Manager. ”From homes to film sets and festivals, leveraging this eco-friendly initiative could help groups stay within budget, especially during tough economic times.”

Now it is easy for any organization to support the FilterForGood campaign. Get a personalized recommendation on the products that will work best for your organization, like Brita pitchers for conference rooms and Brita faucet water filter systems for kitchen sinks at work, and even customize FilterForGood bottles with your group’s logo. Visit www.FilterForGood.com/Groups to learn more.

For more information visit: www.FilterForGood.com and www.Brita.com.

About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit www.TheCloroxCompany.com.

About NALGENE Outdoor

Nalgene Outdoor Products is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the 1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leakproof and rugged properties of NALGENE’s large selection of plastic containers. In response to this emerging demand, the NALGENE Consumer Products Division was formed. Today, Nalgene offers more than eight different product lines in seven different BPA-free materials — the largest bottle offering on the market today. For more information, contact NALGENE Consumer Products or visit our websites at www.nalgene.com and www.nalgenechoice.com. Nalgene: A Great Choice, made in the USA, Since 1949.

Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting 120 dramatic and documentary feature-length films in seven distinct categories, and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most groundbreaking films of the past two decades, including Sex, Lies and Videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water and Central Station.

Sundance Institute

Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre, and presents the annual Sundance Film Festival. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Angels in America, Spring Awakening, Boys Don’t Cry and Born into Brothels.

Accredited Media Inquiries Only:

Lisa Ptak, Edelman
312-240-2752
lisa.ptak@edelman.com

Drew McGowan, Brita
510-271-7499
drew.mcgowan@clorox.com

Amy McGee, Sundance Film Festival
310-492-2333
amy_mcgee@sundance.org

Note: Vendor or solicitation calls will not be returned

Consumer Inquiries:

The Clorox Company
1-800-24-BRITA
https://www.brita.com/contact/

¹Fishman, Charles. “Message in a Bottle.” Fast Company Magazine July 2007: 110.
²Arnold, Emily, and Janet Larsen. “Bottled Water: Pouring Resources Down the Drain.” Earth Policy Institute. 2 Feb. 2006. 28 June 2007.
³Certified to reduce Copper (pitcher only); reduce Lead (faucet mount only). Substances reduced may not be in all users’ water.

– Read less
Print this article

Share via

Facebook Twitter Email
Brita Climate Ride

Brita Climate Ride 2008

December 22, 2008

Watch as more than 100 "Brita Climate Riders" set out on a 300-mile, 5-day journey from NYC to Washington, D.C. to raise awareness and funds to reduce climate change. + Read more

Visit climateride.org to see more videos and photos and sign up for the next ride. – Read less

Print this article

Share via

Facebook Twitter Email
Brita and Preserve Announce Filter Recycling Program

Brita and Preserve Announce Filter Recycling Program

November 18, 2008

The new year will bring renewed life for used Brita® pitcher filters, which will be collected and recycled into items such as toothbrushes, cups and cutting boards. + Read more

Beginning in early January 2009, consumers can recycle Brita water pitcher filters through a program with Preserve®, the leading maker of 100 percent recycled household consumer goods. Preserve offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic, a primary material in Brita pitcher filters, through its Gimme 5 recycling and reuse program.

Preserve will collect the filters to use in its line of eco-friendly, 100 percent recyclable personal care, tableware and kitchen products. Preserve products made in part from Brita filters will be available at leading retailers, allowing consumers to purchase new sustainable products they helped create.

“By working with Preserve, we are able to strengthen our sustainability commitment and identify a Brita filter recycling solution that is a win for consumers, the environment and our company,” said Don Knauss, chairman and CEO of The Clorox Company, makers of Brita products. “This initiative is one of many ways The Clorox Company is actively making its consumer product offerings more sustainable and creating positive impacts in the area of waste reduction.”

In 2007, Brita launched its FilterForGood campaign to reduce plastic bottled water waste in landfills and made a strong commitment to continue to improve its environmental impact by focusing on a filter recycling solution.

“Sierra Club has been in discussions with Clorox about a recycling program and we are pleased Brita is bringing such a viable solution for filter recycling to consumers,” said Carl Pope, executive director, Sierra Club.

Each Filter Recycled

Preserve will recycle 100 percent of each Brita plastic pitcher filter casing collected. The No. 5 polypropylene plastic from the casing will be used by Preserve in their line of products. The filter ingredients — activated carbon for creating great-tasting water and additional ion-exchange resin that reduces lead, mercury, copper, cadmium and zinc that might be found in tap water — will be regenerated for alternative use or converted into energy. “The Brita filter recycling program gives Brita pitcher filters new life as Preserve products,” stated John Lively, director of environment and material science for Preserve. “We calculated that the benefits of keeping Brita filters out of landfills outweigh the impact of shipping them for recycling through this program.”

Drop Off or Mail Options for Recycling

Consumers can drop off their used, dry Brita pitcher filters at participating Whole Foods Market stores or mail them directly to Preserve. Full details and instructions on both options, including a complete list of Gimme 5 stores, will be available at www.brita.com in early January 2009.

  • Drop off: Through the Preserve Gimme 5 program, select Whole Foods Market stores will begin collecting No. 5 plastics and used Brita pitcher filters.
  • Mail in: Consumers who wish to mail in used Brita pitcher filters are encouraged to package the filter in a small, used box and send it via ground shipping. The box will also be recycled by Preserve.

Filter to Reduce Bottled Water Waste and Enjoy Healthier, Great-tasting Water

The filter recycling program builds on the success of Brita’s FilterForGood campaign. Those who take the FilterForGood pledge to switch to a reusable bottle filled with filtered Brita water take action to protect the Earth by making a small lifestyle change. Now Brita users are making another positive impact by recycling Brita pitcher filters.

Brita provides consumers with healthier, great-tasting water. Brita pitcher filters reduce lead, mercury, copper, cadmium and zinc that might be found in tap water. In addition, internal testing of Brita pitcher filtration systems has shown a reduction of pharmaceutical compounds found in tap water, although a formal test protocol for claim certification has not been established. Please note, substances reduced may not be in all users’ water. For more information visit: www.Brita.com and www.FilterForGood.com.

About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit www.TheCloroxCompany.com.

About Preserve

Preserve is the leading maker of performance driven and stylish 100% recycled household products. Preserve is powered by the recycling efforts of individuals and companies collecting #5 plastic—such as yogurt cups and other common household containers—via Preserve’s Gimme 5 program. The Gimme 5 program collects and transforms #5 plastics into new Preserve products; all recycling and manufacturing is done in the USA. Preserve empowers consumers to make everyday choices that are better for the earth while offering real solutions without compromise. Preserve's parent company, Recycline, was founded in 1996 to lead the way in mitigating the impacts of the industrial age and to offer innovative solutions for consumers and the earth. For more information, visit www.recycline.com. – Read less

Print this article

Share via

Facebook Twitter Email
Scholastic

Brita Joins With Scholastic to Educate Children About Protecting the Environment

October 22, 2008

The Brita Products Company has joined with Scholastic, the global children’s publishing, education and media company, to extend their FilterForGood campaign into schools to help educate 3rd–5th graders about the environment and encourage them to make a difference in their community’s environmental health. + Read more

Starting this month, teachers will receive “Our Water, Our Planet,” a national standards-based educational program created by Scholastic and Brita designed to help educate students and their families about the simple ways they can protect natural resources and fragile ecosystems by reducing plastic bottled water waste. Through this program, students can learn about the environment and better understand how reducing, reusing and recycling can impact the environment, all while practicing reading comprehension and math skills. To support the in-school program, teachers can access the Brita education site at www.scholastic.com/brita which features a series of free lessons and turnkey printables, as well as a variety of resources and family activities including a family action plan to reduce plastic use at home.

If you’re looking for more ways to help your school go green, Brita is supporting the effort to rebuild Greensburg, Kansas, a town completely destroyed by the worst tornado in U.S. history, by creating “Brita® Filling Stations” throughout the city’s K-12 school. These stations allow students and teachers to fill their reusable bottles with filtered water, reducing bottled water waste and their carbon footprint. Your school can do this too by attaching Brita faucet mount systems to water spigots throughout the building. Brita will also be one of the sponsors of “Greensburg,” airing on Discovery Communication’s new network, Planet Green. Tune in Sundays at 9:00 PM ET/PT to learn more.

Last year Brita and Nalgene partnered to create the FilterForGood campaign, which reminds people that filtered water and a reusable bottle are an ideal solution for reducing bottled water waste. Since FilterForGood was launched in August 2007, more than 93,000 people have pledged to reduce their bottled water waste, which has kept an estimated 106 million disposable water bottles from America’s landfills. Visit www.filterforgood.com to learn how you can make a difference.

– Read less
Print this article

Share via

Facebook Twitter Email
eco challenge

College FilterForGood Eco-Challenge Empowers College Students to Improve Their Campuses

September 18, 2008

Five students will each receive a $10,000 grant to implement campus sustainability programs. + Read more

Do you have an idea to change the world? Now’s your chance! The Brita Products Company is challenging college students nationwide to put their environmental passion into action and develop programs to green their campuses.

The College FilterForGood Eco-Challenge aims to empower eco-conscious students to create projects that improve the environment on their campuses. Five college students will be chosen to each receive a $10,000 grant to bring their ideas to life. Proposals will be evaluated on creativity, environmental benefit, educational impact and best use of time and budget. Applications can be submitted by individual students on their own or as a part of a club or class.

“Making small changes can make a big difference toward a better environment. That’s why Brita partnered with Nalgene to create the FilterForGood campaign, challenging others to go green by filling a reusable bottle with filtered tap water rather than using bottled water. Now, the challenge is for college students to share their best ideas toward a more sustainable world, starting with their campuses,“ said Josh Dorfman, author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living.

Since FilterForGood was launched in August 2007, more than 85,000 people have pledged to reduce their bottled water waste, which has kept an estimated nearly 100 million disposable water bottles from ending up in landfills. Visit filterforgood.com to learn how you can make a difference and submit a grant application.

Submission Guidelines:

Any undergraduate or graduate student in good academic standing at an accredited college or university in the United States may submit a proposal. Proposed programs should be action-based or should aim to create tangible results towards producing a more sustainable environment. Submissions for the College FilterForGood Eco-Challenge will be accepted until Oct. 29, 2008, and the recipients will be announced in January 2009. For more information on other ways to make a difference or to submit a proposal, visit www.filterforgood.com.

– Read less
Print this article

Share via

Facebook Twitter Email
Pledge

Take the FilterForGood Pledge to Help the Planet

August 13, 2008

Brita and Nalgene Partner to Challenge People to Make a Difference. + Read more

To help reduce bottled water waste, Brita® and Nalgene® Outdoor Products, part of Thermo Fisher Scientific, are teaming up to encourage consumers to kick their bottled water habits.

FilterForGood is a program on a mission. Through the Web site www.FilterForGood.com, consumers can pledge to switch to a reusable water bottle filled with home-filtered water. At the same time, they can pitch in to help make safe drinking water available worldwide. For each FilterForGood refillable bottle purchased between now and the end of the year, a $4 donation, up to $25,000, will be made to the Blue Planet Run Foundation, a nonprofit organization working to provide safe drinking water to 200 million people by 2027.

“The FilterForGood pledge gives people the opportunity to take action to protect the earth without having to change their lifestyle substantially,“ says Josh Dorfman, author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living (May 2007). “Refilling our own personal water bottle with filtered water from the tap requires far less energy and wastes almost no resources relative to bottled water — an easy thing to accomplish with potentially big results.”

Why the FilterForGood pledge

Since 2003, bottled water has grown to become the second largest commercial beverage category by volume. While the benefits of drinking water are undeniable, experts are only now adding up the impact of all those billions of plastic water bottles on the environment, from the energy used in production to the cost of transportation and the handling of plastic waste.

  • Of the 50 billion plastic water bottles used by Americans in 2006, 38 billion of them were thrown away, unrecycled. The 1.5 million barrels of oil it takes to produce 50 billion bottles could fuel 100,000 cars for a year. And that does not even include the oil used for transportation.
  • Last year, the average American used 167 water bottles, but only recycled 38.
  • More than 60 million plastic water bottles are thrown away every day in the United States. This is a growing problem—it takes up to 1,000 years for disposable water bottles to decompose.

Keep Mother Earth and Your Wallet Green

Taking the pledge at FilterForGood.com takes only seconds but can have a lifetime effect on the earth and on consumers’ bank accounts. Filling a Nalgene bottle with filtered Brita water will reduce waste and expense. In fact, the average Brita pitcher filters 240 gallons of water a year for about 19 cents a day. Put in perspective, to get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year – at an average cost of a dollar a bottle, that’s $4.98 a day. And, for $10 each, consumers can purchase a 16- or 32-ounce Nalgene bottle, saving hundreds of dollars a year on bottled water while donating to a good cause.

For more information visit: www.FilterForGood.com and www.Brita.com.

And it tastes great, too

While many people drink bottled water because they think it’s better quality, cleaner and better tasting than tap, almost one out of every four bottled waters sold in the United States (24 percent) are actually purified municipal water. Earlier this year Dr. Gina Solomon, a senior scientist at the Natural Resources Defense Council, told The New York Times, “There is no reason to believe that bottled water is safer than tap water.”

Take the pledge at FilterForGood.com

Be responsible. Reduce your impact on the planet. Help us in our mission to reduce bottled water waste by making the switch to a reusable water bottle.

About The Brita Products Company

The Brita Products Company, based in Oakland, Calif., is the leading maker of point-of-use water filtration products to improve the quality and taste of tap water. For more information on Brita and its products, contact 1-800-24-BRITA or visit www.brita.com or www.FilterForGood.com.

About Nalgene Outdoor

Nalgene Outdoor Products, part of Thermo Fisher Scientific, is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the Nalgene brand. By the 1970s, outdoor enthusiasts had discovered the taste- and odor-resistant, leakproof and rugged properties of Nalgene’s large selection of plastic containers. In response to this emerging demand, Nalgene Consumer Products was formed. For more information, contact Nalgene Consumer Products or visit our website at www.nalgene.com. Nalgene Consumer Products is part of Thermo Fisher Scientific Inc. (NYSE: TMO), the world leader in serving science.

About Blue Planet Run Foundation

The Blue Planet Run Foundation is a nonprofit 501(c)3 organization dedicated to raising global awareness about the need for safe drinking water and funding working solutions today for the billion people living without water. The U.S.-based foundation connects nongovernmental organizations worldwide with funding and promotes operational sustainability. The foundation’s signature awareness and fund-raising event is the Blue Planet Run, the first-ever around-the-world relay. For more information about Blue Planet Run Foundation, or to make a donation, please visit www.blueplanetrun.org. Blue Planet Run is a registered trademark of Blue Planet Run Foundation.

– Read less
Print this article

Share via

Facebook Twitter Email

Log In / Register

For an easy way to Log In or Register.

Not registered yet?

Create an account to fully immerse yourself in everything Brita®:

  • Take the Pledge to reduce bottled water waste
  • Set up filter change reminders
  • Receive news and special offers
  • Review Brita® products
Log In