The Latest Brita News

  • Reigning MVP Signs Multi-Year Deal with Brita® Water Filtration Brand

    OAKLAND, Calif. – A 2013 study in the Journal of Pediatrics showed 80 percent of the food endorsed by athletes was “energy dense and nutrient poor,” while 93 percent of beverages endorsed got 100 percent of their calories from added sugar. Now, one of the biggest names in sports is bucking that trend. That athlete?…
  • Brita® Water Filters Donated to Flint, MI

    Officials distributed 20,000 Brita® Faucet Filtration Systems to Flint, MI residents after high levels of lead were found in the drinking water. The state has declared the situation a public heath emergency, according to the AP, and is encouraging residents in the area to filter their water. The EPA warns that elevated lead levels in…
  • Brita Improves Water Affected by Bay Area Drought

    The California drought is changing the way water gets to you in the East Bay. East Bay Municipal Utility District officials say the change may cause a difference in the taste and smell of your tap water. To help, district officials recommend using a carbon filter – like the one in a Brita pitcher. In…
  • Brita Builds a City Of Sugar Cubes in TV Ad

    Brita Builds a City Of Sugar Cubes in Television Ad, Launches Public Exhibit to Dramatize Impact of Beverage Choices Beverage companies are required to label how much sugar is in each can. But that doesn’t mean people understand how quickly those numbers add up. The Brita water filtration brand decided to clarify things a bit.…
  • Brita® Donates to Improve Access to Clean Drinking Water

    Water Filtration Brand Continues Support to Partnership for a Healthier America, Makes Water Readily Available with Public Water Stations Seeking to help make great-tasting drinking water available everywhere, Brita has announced a three year agreement with the Partnership for a Healthier America’s Drink Up initiative to donate hundreds of filtered water stations to schools, community…
  • Brita® Announces Donation to YMCA of the USA to Help Children Choose Water

    Actress Eva Longoria and Brita Continue Commitment to Partnership for a Healthier America’s “Drink Up” Initiative The Brita water filtration brand is teaming up with the YMCA of the USA and actress, director, producer and activist Eva Longoria to help encourage kids to drink more water. As part of the ongoing effort to support organizations…
  • Brita® & Preserve Annnounce Water Filter Recycling Program

    The new year will bring renewed life for used Brita® pitcher filters, which will be collected and recycled into items such as toothbrushes, cups and cutting boards. Beginning in early January 2009, consumers can recycle Brita water pitcher filters through a program with Preserve®, the leading maker of 100 percent recycled household consumer goods. Preserve…