Brita® Announces Donation to YMCA of the USA to Help Children Choose Water
Actress Eva Longoria and Brita Continue Commitment to Partnership for a Healthier America’s “Drink Up” Initiative
The Brita water filtration brand is teaming up with the YMCA of the USA and actress, director, producer and activist Eva Longoria to help encourage kids to drink more water.
As part of the ongoing effort to support organizations fighting childhood obesity and working towards healthier futures for our children, Brita announced today a multi-year commitment to the YMCA of the USA to help with the implementation of its Healthy Eating and Physical Activity (HEPA) Standards for early learning and out-of-school programs. Brita will make an annual donation of thousands of Brita products to select locations nationwide for three years, giving kids participating in before and after school programs access to clean, clear, filtered water.
Brita’s donation continues the brand’s support of Drink Up, a collaboration launched in September 2013 by the Partnership for a Healthier America (PHA) – which works with the private sector and PHA Honorary Chair first lady Michelle Obama to make the healthy choice the easy choice for busy parents and families. Drink Up encourages everyone to drink more water more often and includes supporters from across the water community.
“We are proud to be a part of Brita’s announcement today to encourage children to drink more water, especially as it brings in one of our PHA partners, the YMCA of the USA,” said PHA’s chief marketing officer Drew Nannis. “Seeing two very different types of organizations like the YMCA and Brita come together to provide healthier options for millions of children across the country is just another example of the innovative ways everyone can work together to make a difference.”
To celebrate this donation, Eva Longoria joins Brita today at the Burbank Community YMCA to host a summer kick-off event with the organization’s children and staff. Attendees are encouraged to try filtered water infused with fresh fruits and vegetables – as well as make their own recipes – bringing water to life with simple, healthy, natural, great tasting flavors.
The YMCA’s Healthy Eating and Physical Activity standards are part of the Y’s nationwide commitment to PHA. With 9 million children participating in YMCA out-of-school programs at least three hours a day, the Y has the opportunity to educate kids about healthy lifestyles and to cultivate environments that make it easier for kids to make healthier choices. Access to water is just one of the Y’s standards, which also include establishing a minimum level of physical activity, including fruits or vegetables with all meals and snacks, serving meals and snacks family style, limiting screen time and educating parents about healthy living at home. Currently more than 2,000 YMCA branches have opted into the HEPA commitment, many of which will receive Brita water pitchers and dispensers.
“The YMCA is committed to nurturing the potential of every child and teen. As one of the nation’s largest providers of childcare and afterschool programs, it is critical that we help our kids enjoy a healthier future – and this means making healthy choices the easy choice,” said Dr. Matt Longjohn, senior director of chronic disease prevention at YMCA of the USA. “We are very grateful to Brita for their donation, which will give more Ys the ability to make water the beverage of choice and help us achieve our ultimate goal of being among the healthiest provider of childcare programs nationwide.”
Since becoming a Drink Up supporter, Brita has dedicated a significant amount of marketing and advertising efforts to promote the effort, including working with Longoria to create a uniquely designed on-the-go water bottle.
“We know that getting more people to make water their first beverage choice is key to improving the nation’s health, which is why we were one of the first brands to support the Drink Up effort,” said Ed Huber, general manager for Brita. “This new partnership with YMCA of the USA is critical to continuing this mission. By donating our products to YMCAs in need we are able to provide clean filtered drinking water and secure a healthy future for our children.”