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Frequently Asked Questions

Product Care

What is the shelf life of the Brita® filter?

The shelf life of an unused, packaged filter is indefinite.

How often do I need to change my Brita® filter?

For optimum performance, it's important to change your Brita® filter on a regular basis. Users with water of high hardness should increase filter changes. Filter replacement is essential for the product to perform as represented.

Pitchers and Dispensers: Replace filters every 40 gallons or every two months for the average family, whichever comes first.

Faucet Water Filter Systems: Model OPFF-100: Filter lasts for 94 gallons. Model SAFF-100: Filter lasts for 100 gallons. Model FF-100: Filter lasts for 100 gallons or 4 months, whichever comes first.

Brita® Bottles: Replace filter every 40 gallons or roughly every two months.

How do I prepare and change the filter in my Brita® products?

Preparing your Brita® Bottle Filter

Getting started with your Brita® Water Filtration System and all of its features couldn't be easier. Just a few simple steps and you're on your way to enjoying healthier, great-tasting water.


For pitchers, you should soak your filter before inserting it:

  • Wash hands with soap and water, then remove filter from filter bag.
  • Soak the filter upright in cold water for 15 minutes.
  • Hand wash your pitcher/dispenser, lid and reservoir with mild detergent.
  • Hold filter upright under cold, running tap water for a few seconds.
  • Insert into the reservoir by lining up the groove in the filter with the notch in the reservoir. Press firmly to ensure tight seal.
  • Discard first two pitchers of filtered water (or first dispenser).

Faucet filters

Faucet filters don't require soaking, however, the system does need to be flushed for five minutes to activate the filter media and remove any carbon dust. The 100-gallon filter lifebegins AFTER flushing for five minutes so you are not wasting filter life by the flushing process.

Brita® bottles

Bottle filters don't require soaking. For your Soft-Squeeze Brita® Bottle, squeeze one full bottle of water through the filter before use to activate.

For your Hard-Sided Brita® Bottle, rinse under cold water for 15 seconds. It is normal for black carbon dust to appear.

Preparing your Hard-Sided Brita® Bottle Filter

How do I reset the Electronic Filter Indicator on my Brita® pitcher or faucet filtration system?

Pitchers: Press the Start button firmly for 5 seconds. If needed, use a capped ballpoint pen. A bar should disappear every two weeks on average. It could range between 12-16 days.

Faucet Water Filter Systems:The manual reset procedure can be performed by removing the filter and by waiting 30 seconds before placing the filter back into the cartridge.

For more info on indicators, check out our Product Maintenance section.

What impurities does the Brita® Faucet Water Filter System remove from tap water?

The Brita® Pitcher Filter Systems and the Brita® Faucet Filter are both excellent water filtration products offering different filtering techniques. The best product is the one that most meets your individual needs. Both products reduce the contaminants that most commonly concern consumers — lead and chlorine (taste and odor) — and both products deliver great-tasting Brita® water. The Brita® Pitcher Systems also reduce copper and mercury — which the Brita® Faucet Filter can't do. But unlike the pitcher, the Faucet Filter removes the microbes, Cryptosporidium and Giardia, and reduces the chemicals Atrazine, Lindane, Benzene, Trichloroethylene and Asbestos.

How do I assemble my Brita® Water Filtration System?

The Brita® Pitcher Filter Systems come pre-assembled. After cleaning the pitcher parts with a mild detergent and soaking the filter, simply insert the filter into the reservoir by lining up the groove in the filter with the notch in the reservoir. Press fIrmly to ensure a tight seal.

How do I clean my Brita® Water Filtration System?

Brita® Pitchers and Dispensers are very low maintenance when it comes to upkeep and care. You can simply hand wash the lid and reservoir with a mild detergent. Brita® filter bottles are dishwasher-safe. Remove the filter before cleaning your Brita® Bottle Water Filtration System. All plastic components (bottle, cap, mouth-piece) can be washed in the dishwasher (top rack only) or by hand with a mild soap.

How can I remove the algae film from my Brita® pitcher?


Algae is a microorganism that lives in water. Warmth and sunlight contribute to the growth of algae. Public water systems can contain low levels of algae, especially in warmer climates and in hot weather. If the algae is not killed by the chlorine that the water supply adds to the water, it may still exist in your tap water.

The filter may capture some algae; some of the algae also may remain in the water once it has been filtered. If your pitcher is left in a warm or sunny area, the algae that is in the filter or in the filtered water may start to grow. This is most likely to happen if your filter has been in use for longer than the recommended 40 gallons or two months.


  • number 1Remove and discard the old filter.
  • number 2Clean your system thoroughly using soap and water. A small amount of unscented household bleach (1 tablespoon in 1 gallon of water soaked for 5 minutes) may also help with the cleaning.
  • number 3Put in a new filter. In the future, be sure to replace the filter on a regular basis, every 40 gallons or two months, whichever comes first.
  • number 4Use your Brita® Water Filtration System as you normally do, but be sure to refill the unit every day or two. It is also a good idea to thoroughly wash the pitcher on a weekly basis. These steps will minimize the chance for algae growth.
  • number 5Store your Brita® Water Filtration System in a cool, shady place. Don't keep your Brita® system in bright sunlight, since the bright light and warmth helps algae grow. If you are going to be away for a few days, put your Brita® system in the refrigerator.

Should I be concerned about the black specks I see in the reservoir of my Brita® pitcher?

Seeing carbon particles in the pitcher after several weeks of use is not a problem. The particles are also not an indication that it is time to change your filter. You should change it every 2 months or every 40 gallons, whichever comes first. What may be occurring is that over time as the water passed through the filter, the particles shift and the smaller particles drop through the cracks at the bottom of the filter. Again, these are not a problem. However, since the particles are unsightly, you may want to remove the filter and completely submerge it in cold water for 15 minutes before filtering again.

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