Drink
like
you
care

We all say we care about the planet...

But the truth is, we care, until we’re thirsty. Single-use plastic bottles are destroying our planet. With Brita, you can enjoy great-tasting water without the waste.

Join The Movement

See Why Brita Is Better

Better Water, for People6
and the Planet8

Sadly, the US uses a staggering 2,000 disposable bottles per second, and the majority of that plastic waste ends up in our landfills and in our oceans. On top of that, production and distribution of bottled water creates 20 times more CO2 than Brita.1

As the #1 brand in water filtration,2 we believe everyone deserves cleaner,4 great-tasting water, but we shouldn’t have to trash the planet to get it. Last year alone, Brita® customers filtered enough water to replace over 10.5 billion plastic water bottles.3 In fact, just two Brita Longlast® filters replace up to 1,800 of them per year.5 It’s just one of the many ways we make it easy to generate less plastic waste,7 and kick the disposable bottle habit for good.

1. According to IBWA single use plastic water bottle recycling rates, over 60% of plastic bottles end up in landfills and oceans. 2. Based on IRI sales data 3. 3. Based on 2018 shipment volume of all Brita Systems and Filters. Compared to 16.9oz bottles. 4. Vs. tap 5. Standard 16.9 ounce bottles 6. See certifications 7. No bottles to throw away 8. One Brita® Standard Filter can replace up to 300 standard 16.9 ounce water bottles.

BE PRO-PLANET,
WITH NATIONAL GEOGRAPHIC

Brita® is teaming up with National Geographic to help spread awareness of plastic waste and its impact on our environment.

See how you can be part of the solution, and take the pledge to choose planet over plastic. Together, we can change the world for the better.

Get Smart About Plastic