See What We Filter Out of Your Tap

All Brita® filters and containers are BPA-free and keep your water tasting great. For over 20 years, the scientists at Brita® have worked to give you healthier and great tasting water*. The Brita® pitcher filter uses technology which combines coconut-based activated carbon with ion exchange resin in a BPA free housing. These materials work together to reduce chlorine taste and odor, zinc, and harmful contaminants copper, mercury and cadmium.

What exactly do Brita® filters remove from your tap water? And what are the benefits to you and your family?

  • Zinc: Exposure to zinc can cause nausea & vomiting, and long-term effects of anemia & pancreatic damage.
  • Cadmium: Exposure to cadmium can cause liver damage.
  • Chlorine: Chlorine leaves a bad taste & odor in your tap water.
  • Copper: Exposure to copper can cause gastrointestinal distress and liver & kidney damage.
  • Mercury: Mercury from landfills can lead to kidney damage over time.

How do Brita® filters remove impurities from tap water?


Brita® pour through filters remove impurities from tap water through the science of adsorption. Different from “absorption,” adsorption happens when particles or molecules adhere to a surface.

The activated carbon and ion exchange resins in Brita filters attract and adsorb particles in tap water, making it better tasting and cleaner. As with any pour through system, there is a limited amount of surface area within the filter for adsorbing particles, which is why your filter needs to be changed every 40 gallons or approximately every two months.

To see adsorption in action, watch this video.

Advanced Filter Technology  

What do each of the Brita® products remove from tap water?