Get more out of your water with Brita®.

For over 25 years, the scientists at Brita® have worked to give you healthier, great-tasting water. All of our filters and containers are BPA-free and reduce contaminants and unpleasant odors.

  • Cd
  • Cl
  • Cu
  • Cu
  • Hg
  • Zn

See what we filter out of your tap.

Our standard pitcher filters use coconut-based activated carbon with ion exchange resin in a BPA-free housing to reduce chlorine taste and odor, zinc, and the health contaminants copper, cadmium and mercury*.

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  • Cd
  • Cl
  • Cu
  • Hg
  • Zn
Ion-Exchange Resin captures copper, cadmium, and zinc in your water
Active Carbon reduces chlorine (taste and odor) and mercury

Here’s What Brita®
Reduces or Removes
from Tap Water

Faucet Standard Bottle Dispenser Stream Longlast
Chlorine (Taste & Odor) Yes Yes Yes Yes Yes Yes
Copper Yes Yes
Cadmium Yes Yes Yes
Mercury Yes Yes Yes
Lead Yes Yes
Asbestos Yes Yes
Benzene Yes Yes
Cryptosporidium / Giardia Yes
Atrazine Yes
Lindane Yes
Trichloroethylene (TCE) Yes
Particulate Class I Yes Yes
Zinc Yes


Exposure to zinc can cause nausea & vomiting, and long-term effects of anemia & pancreatic damage.



Exposure to cadmium can cause liver damage.



Mercury from landfills can lead to kidney damage over time.



Chlorine leaves a bad taste & odor in your tap water.



Exposure to copper can cause gastrointestinal distress and liver & kidney damage.

*Represents impurities reduced or removed by Brita® pitcher and dispenser filters

Make sure your filter is doing its job.

Did you know standard pitcher filters expire after 40 gallons? See how filters work, and learn why you should replace regularly.

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How do Brita® filters remove impurities from tap water?

Brita® pour through filters remove impurities through the science of adsorption. Different from “absorption,” adsorption happens when particles or molecules adhere to a surface. The activated carbon and ion exchange resins in Brita filters attract and adsorb particles in tap water, making it better tasting and cleaner.

As with any pour through system, there is a limited amount of surface area within the filter for adsorbing particles, which is why your filter needs to be changed every 40 gallons, or approximately every two months.

We're Certified

Water Quality Association

System tested and certified by the WQA against NSF/ANSI Standards 42 and 53 for the reduction of the claims specified on the Performance Data Sheet.

A Clean Filter Means Cleaner Water

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*Substances reduced may not be in all users' water.