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Annual cost for a

vs. bottled water.*

$60.95

System + 1 Elite filter included $40.58*
+1 Elite Filter: $20.37*
Save $289 annually vs bottled water.*

vs.

$350

$.19/bottle†
1,800 bottles a year^

*Average retail price. System purchase includes one filter.
^Based on average household consumption of 11 glasses of water per day.
†Standard 16.9 oz water bottles.

Compare the competition.

Here's a brand-by-brand cost comparison for an average family using 240 gallons of water per year.

  • $35

    Per Year

    ($17.50 per filter)

  • $49

    Per Year

    ($8.25 per filter)

  • $173

    Per Year

    ($14.44 per filter)

Affordable H2O, Every Sip of the Way

A pour-through Brita® Pitcher is a convenient, cost-effective way to get great-tasting water at home. No wonder our Pitchers have been a customer favorite for 50+ years.

*Based on annual cost of ownership of Brita® Pitcher and Filters multipack.