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What makes Brita® filters better?

All Brita® filters cut chlorine taste and odor and reduce other contaminants, and our new and improved Brita Elite™ Filter removes 99% of lead and reduces the most contaminants vs. other pour-through systems. Patented pleated filter technology allows our Brita Elite™ Filter to last 3x longer, too.*

What Filter Should You Choose?

Curious about what different Brita® filters remove or reduce from tap water? This table lists all the contaminants our filters are certified to reduce including chlorine, lead and copper so you can pick the best filter for great-tasting water.

Elite™
Elite™
BritaPlus™¹
BritaPlus™¹
Standard
Standard
Refillable
Refillable
Bottle
Bottle
Faucet
Faucet
Brita Hub™
Brita Hub™
Filter Life6 months (120 gallons)2 months (40 gallons)2 months (40 gallons)2 months (40 gallons)2 months (40 gallons)4 months (100 gallons)6 months (120 gallons)
Chlorine (taste & odor)
Lead
Mercury
Cadmium
Benzene
Asbestos
Particulates
(Class I)
(Class VI)
(Class I)
(Class I)
Copper
Zinc
1, 2, 4 - Trichlorobenzene
Additional contaminants
***
***
***
***

Note, Brita® filters keep a healthy level of fluoride, a water additive that promotes strong teeth

¹ BritaPlus™ available only on Amazon
*vs. standard 40-gal. filters.
**See certifications. Substances reduced may not be in all users’ water.
***See our full list of reduction claims with the Elite™ Performance Data Sheet, BritaPlus™ Performance Data Sheet, Faucet Mount Performance Data Sheet, and Brita Hub™ Performance Data Sheet for models FF-100 and SAFF-100.

The Benefits of Filtered Water

Bottled, filtered or straight from the tap? All of the drinking water options out there can be tough to navigate, but there’s a clear winner when it comes to health, sustainability, value and taste.