What makes Brita® filters better?

All Brita® filters cut chlorine taste and odor and reduce other contaminants, and our new and improved Brita Elite™ Filter removes 99% of lead and reduces the most contaminants vs. other pour-through systems. Patented pleated filter technology allows our Brita Elite™ Filter to last 3x longer, too.*

Elite filter details. Adsorbents reduce lead. Fibrous matrix reduces particulates. Activated carbon reduces chlorine (taste and odor).

The Benefits of Filtered Water

Bottled, filtered or straight from the tap? All of the drinking water options out there can be tough to navigate, but there’s a clear winner when it comes to health, sustainability, value and taste.

Person in athletic apparel, standing, holding rolled up yoga mat in one arm and Brita water bottle in other hand